Director, Marketing Technology Solution Architect

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

Alcon is looking for a director focused on building and evolving an enterprise platform of customer-first digital marketing technology capabilities. As a MarTech Solution Architect, you will lead e2e technical and architectural assessments, drive detailed solutions, provide technical mentoring to development teams, and collaborate to define the strategy, roadmap, and implementation of the global omni channel marketing (CX) technology stack. This role is a highly skilled technologist and entrepreneurial problem solver who can envision how technology can be demonstrated to solve complex business problems and shape large scale digital marketing transformations.

Responsibilities:

• Design an ecosystem to enable digital marketing strategies across off/online channels (e.g. web, mobile, email, SMS, search, display, social, sales, service, etc.) and enablers such as AI/ML activation, personalization, decisioning, offer management, experimentation, analytics, reporting, etc.
• Conduct assessments of current capabilities and drive evolution through deep knowledge of the MarTech landscape and evaluation of business needs. Develop a viable, integrated technology blueprint across all areas of marketing technology based on principles of customer-centricity, marketer productivity, extensibility, and scale
• Apply a hybrid approach to digital tech stack and settle appropriate solutions ranging from enterprise-level, microservices, to low-code point-solutions
• Define and maintain marketing technology reference architecture and technical roadmap in alignment with our marketing strategy and enterprise architecture
• Establishes architectural documentation, standards, and processes for MarTech domain
• Work with development teams, platform architects, and vendors to design cross-channel solutions for digital experience initiatives integrating various MarTech platforms, including data (e.g. CDP), journey orchestration and activation, content management/delivery, web, digital asset management, lead management, digital events, and social media. Lead technology conversations with senior leaders to drive consensus and secure investment in innovative technology strategies
• Provide technical/architecture leadership globally for large-scale development and integration programs, build new architecture solutions, provide support for our ongoing digital marketing programs
• Develop new frameworks, approaches, and techniques in addition to building on existing ones
• Work closely with internal marketing teams and their external agencies on an ongoing basis to ensure that capabilities are available in step with their requirements
• Develop strategic relationships with senior partners, maintain a demonstrable understanding of business landscape and act as an authority on marketing technology
• Wear different hats across systems integration, technology consulting, and technology solution design and architecture. Play a central role in driving large-scale technology implementations including ongoing consultation on scope, effort, and timelines

What You'll Bring To Alcon:

Key Requirements/Minimum Qualifications:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
• The ability to fluently read, write, understand, and communicate in English
• 10 Years of Relevant Experience
• 6 Years of Demonstrated Leadership

Preferred qualifications:

• Bachelor's or master's degree in Computer Science
• 10 years of overall experience in information technology including 6+ years in an architect role designing technology architectures, workflows, data flows, integration specifications, standard methodologies and governance guidelines
• 6+ years demonstrating a high degree of proficiency in designing and developing complex, high-quality enterprise solutions across on prem, hybrid and cloud-based architectures
• Hands on experience in architecture and integration of marketing and data platforms, e.g. Adobe, Salesforce, Microsoft, Google, Oracle, etc.
• Consistent track record of delivering scalable, resource intensive, integrated, and operational data and analytical solutions
• Ability to phase delivery of solutions to meet immediate needs, while building towards the long-term strategic solution
• In-depth knowledge of real-time application integration, Data Solutions and CDP
• Understanding of concepts and standard methodologies within database architecture, navigating both structured and unstructured data, data processing and customer identity management
• Not afraid to "roll up the sleeves" and seek to go outside comfort zone to learn, and influences team to do the same
• Solid understanding of SDLC methodologies (Agile, SCRUM)
• Good communication and presentation skills and ability to be a technology transformative
• Experience with a CDP implementation (e.g., Tealium, Segment, Adobe RTCDP)
• Experience in both B2C and B2B business models
• Familiar with digital privacy implementation, including experience on GDPR and CCPA

How You Can Thrive At Alcon:

• Benefit from a growing, innovative environment.
• Sharpen your current skills and gain exposure within different areas of the business.
• Focused and strategic growth and development opportunities.
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight and improve lives!
• Work hours: Standard Hours, Monday - Friday (On-site or Remote)
• Travel Requirements: 5%
• Relocation assistance: Yes
• Sponsorship available: Yes

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to [email protected] and let us know the nature of your request and your contact information.