Director, Marketplace at Great HealthWorks

Director, Marketplace

Job Description

How You Will Make an Impact

Director of Marketplace will oversee all sales and marketing efforts on e-commerce platforms for established products and for new products
Develop a vision and execute the expansion into marketplaces using understanding of Amazon, Walmart.com, Target, Walgreens, CVS, VitaminShoppe, GNC, Kroger, and more.
Director of Marketplace will build and manage an internal digital marketplace team, working hands-on within the platform to support and mentor direct reports; Manage an outside agency
Director of Marketplace will create new operating procedures, team roles & responsibilities, KPIs, performance reporting and dashboards for the digital marketplace function
Maximize Sales, ROAS, ROI, TACOS, etc, by using experiences and best-methods to manage listings of all products in the portfolio, setting promotional calendar by time of year, proposing pricing architecture, etc
Director of Marketplace will collaborate with internal production and content development teams on digital ads and content that support the key stages of the consumer purchase funnel from brand awareness and product consideration to purchase intent and conversion, appropriate for each platform
Work with teams throughout the organization to educate, collaborate and guide for the strategy for the future of digital marketplace
Director of Marketplace will build forecasts and budgets, and regularly analyze and present results and adjustments

What You Bring to the Table

Bachelor's degree in Digital, Business, Marketing, Communications preferred, or equivalent work experience required
10+ years of experience in digital sales and marketing on .com and specifically marketplaces with CPG brands required; Supplements/vitamins a plus
Experience managing teams who manage daily business of multiple key marketplace platforms in North America is required
Strong background working in a high budget D2C CPC role with a CPG ecommerce environment preferred
Deep experience managing ecommerce, digital marketing, and customer journey profiles
Experience establishing new measures, processes, procedures, forecasts methods, and reporting
Ability to operate on both a strategic and tactical level, touching all aspects of a campaign as well as the overall E-tail strategy
Data-driven with strong track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer subscription product/service

What We Offer

Amazing opportunities for career progression - Title commensurate with experience
Dynamic, fun, entrepreneurial and diverse culture
Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
Health and wellness are a top priority - committed to self-care
401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
2 Company-Wide Breaks, Summer & Winter
Generous Paid Time Off and Paid Holidays
Sick Time and Self-Care Days
Employer Paid Life Insurance
Health Savings Account (company contributes $40 bi-weekly)
Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
Employee Assistance Program
Business casual atmosphere - jeans and sneakers are okay by us

EOE, DFWP

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