Director, Mass Market Acquisition and Engagement
Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Mass Market Acquisition and Engagement in United States.
This is a strategic, high-impact marketing leadership role responsible for building and scaling a large, engaged base of digital supporters to drive awareness, engagement, and fundraising performance. You will own the full marketing funnel—from acquisition and engagement to conversion and long-term retention—across multiple digital channels and platforms. The role sits at the intersection of communications, marketing, and development, requiring strong collaboration to align audience growth with revenue and mission-driven outcomes. You will design and execute data-driven strategies that expand reach, optimize performance, and deepen supporter relationships. This position operates in a fast-paced, mission-focused environment where innovation, experimentation, and measurable impact are essential. It is ideal for a marketing leader passionate about combining digital growth expertise with purpose-driven work.
Accountabilities:
- Develop and lead a comprehensive, organization-wide mass-market acquisition and engagement strategy aligned with audience growth and fundraising objectives.
- Design and execute multi-channel acquisition campaigns across email, social media, paid media, search, display, and emerging platforms.
- Own and optimize the full marketing funnel, including awareness, acquisition, engagement, conversion, retention, and supporter stewardship.
- Manage and optimize paid media investments across platforms such as Google Ads, Meta, YouTube, LinkedIn, and others to drive efficient audience growth.
- Build and improve email and lifecycle marketing programs, including segmentation, automation, and personalization strategies.
- Oversee testing and optimization initiatives (A/B testing, messaging experiments, funnel improvements) to enhance conversion and engagement performance.
- Collaborate closely with communications, development, and events teams to align messaging, campaigns, and fundraising priorities.
- Lead engagement and conversion strategies, including landing pages, content journeys, and digital activation pathways.
- Design retention and stewardship strategies to increase lifetime value and deepen supporter relationships.
- Manage external agencies, vendors, and internal marketing staff while ensuring alignment with overall strategy and performance goals.
- Monitor performance analytics and KPIs to continuously improve campaign effectiveness and audience growth outcomes.
- 10+ years of experience in digital marketing, audience acquisition, fundraising growth, or performance marketing roles.
- Proven experience building and managing full-funnel marketing strategies that drive measurable growth in audience and revenue.
- Strong expertise in paid media, email marketing, CRM systems, audience segmentation, and digital analytics tools.
- Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Iterable, or similar tools.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Demonstrated ability to manage cross-functional collaboration across marketing, communications, and development teams.
- Excellent communication skills with the ability to simplify complex topics into compelling messaging for diverse audiences.
- Strong project management and organizational skills in fast-paced, multi-priority environments.
- Experience in nonprofit fundraising, advocacy, public policy, or mission-driven organizations is strongly preferred.
- Passion for climate, clean energy, or social impact work is highly valued.
- Competitive annual salary ranging from $145,000 to $165,000.
- Comprehensive health insurance coverage.
- Retirement savings contributions.
- Generous paid time off and flexible work arrangements.
- Remote-friendly work environment aligned with U.S. East Coast hours.
- Opportunity to work in a mission-driven organization focused on climate impact.
- Professional development and collaboration with global experts in energy and policy.
- Inclusive and flexible organizational culture supporting work-life balance.
Requirements:
Benefits:
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Date Posted
04/29/2026
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