Director, Measurement for Marketers

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location

New York City (hybrid)

Responsibilities

Content Management for Measurement for Marketers (MFM) and Cross-Media Measurement (CMM):

• Create and edit content around the Measurement for Marketers practice, including blog posts, Q&A interviews with measurement executives, as well as other original content and articles.
• Produce all documents and promotional materials for the Measurement for Marketers practice and the Cross-Media Measurement initiative, including Board materials, industry presentation decks, white papers, fact sheets, FAQs, one-pagers, measurement blogs and other content as needed.
• Capture complex technical elements in a clear and concise manner, to be communicated to both internal and external stakeholders.
• Manage the production and maintenance of MFM and CMM content:
  
  • Create and maintain a production timeline based on the MFM and CMM business plans.
  • Coordinate with MFM and CMM teams to ensure timely creation of input to create material, review/edit content, and support final delivery.
  • Collaborate with internal and external stakeholders to ensure a steady flow of content creation.
  • Attend relevant ANA events to capture measurement insights (some travel required).
  • Other projects as required.
• Serve as liaison to the ANA’s marketing team on promotion for all products and services.

Measurement for Marketers (MFM):

• Support the planning and execution of all events, products and services within the Measurement for Marketers portfolio:
  
  • Multi-day National Industry Conference
  • Member-Only One-Day Conferences
  • Committee Meetings
  • Webinars for MFM and Measurement Partners
• Provide operational and programming support, including the curation of speakers, collection of speaker titles/abstracts, schedule management and coordination with ANA conference team.
• Provide logistical support as needed including venue management, catering, badges, audio visual requirements, etc.
• Manage and execute the practice webinar series, liaising with webinar teaching experts inclusive of scheduling and managing Adobe Rooms process; with stakeholders, explore repurposing of webinars for distribution to broader ANA membership.
• Manage relationships with Measurement Partners, working closely with the ANA’s sponsorship team to ensure fulfillment of deliverables.
• Co-manage Measurement and Accountability committee (quarterly meetings)
  
  • Liaise with the Committee co-chairs
  • Execute a portfolio of special projects guided by the committee (e.g., support in creation and distribution of deliverables, reports)

Qualifications

• Relevant bachelor’s degree from an accredited institution plus a minimum of 5 years of agency, client-side marketing, media or other relevant prior work experience
• Experience at a digital agency, analytics agency, data provider and/or measurement organization would be an added plus
• Working knowledge (or willingness to learn about) topical areas, e.g., measurement, media, digital and data-driven marketing
• Ability to travel within the U.S. (light travel activity)

Attributes/Skills Required

• Strong verbal and written communication skills
• Understanding of media and marketing industry
• Project management experience
• Strong sense of personal ownership of responsibilities in a results-oriented environment
• Ability to multitask and adapt to a changing environment
• Detail oriented and ability to juggle multiple priorities

Salary and Total Rewards Package:

Starting pay range: $90,000 to $100,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.