Lowe’s

Director Media Sales Category Lead

Posted 9 Hours Ago

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Mooresville NC USA

Hybrid

Senior level

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development

Curiosity wanted. Innovation required.

The Role

The Director of Media Sales Category Lead is responsible for driving digital advertising revenue through strategic partnerships and account management leveraging deep industry knowledge and client relationships to achieve sales targets.

Summary Generated by Built In

Innovate Remotely
This position is fully remote allowing you to enjoy the flexibility of working from home while collaborating with skilled team members and contributing to groundbreaking solutions.
Your Impact
The Director of Sales Category Lead will play a critical role in accelerating the growth of our advertising sales team with a focus on driving digital revenue through the management of sales across our portfolio of ad products including but not limited to: programmatic display sponsorship/social custom content audio and short form video. The Director of Sales Category Lead is responsible for acting as a partnership leader between Lowe's Media Network (LMN) other internal Lowe's teams media agencies Demand Side Platforms (DSPs) and advertisers. The Director of Sales Category Lead will leverage an in-depth knowledge of the digital and programmatic ecosystem along with strong organizational analytical and project management skills to identify sales opportunities for account growth while providing exceptional client service. In this role you will work closely with VP's to maximize revenue for Lowe's.
What You Will Do

Focus on a designated category by driving advertising sales growth through building and leading strategic plans for cultivating partnerships and identifying and pitching new business opportunities with Lowe's existing brand partners
Build category and client account plans that understand client needs identify opportunities to develop creative solutions and leverage in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for clients that encompass both paid media and shopper marketing budgets
Partner with the Lowe's Merchant organization to drive overall client sales and engagement with Lowe's inclusive of Lowe's Media Network along with larger Lowe's objectives
Craft and deliver compelling sales presentations and execute sales calls with agency planning/buying groups and clients to secure business
Provide pipeline analysis to track sales opportunities against quarterly and annual goals
Become a knowledgeable partner and advocate for Lowe's Advertising solutions both internally and within the advertising marketplace
Own manage and develop relationships with clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence
Manage accounts from pre-sale pipeline through post-sale analysis
Educate advertisers on performance metrics insights and how to drive greater results Own relevant BU sales strategy and sales enablement workstreams

Minimum Qualifications

Bachelor's degree Economics Marketing Advertising Statistics Engineering or Business or equivalent years of experience in lieu of education requirement if applicable
10-12 Years General Marketing/Advertising Experience
8 Years Progressive experience in omni-channel advertising sales digital advertising (display video CTV search social) and experiential marketing
5 Years Years Leadership experience
3 Years Experience with programmatic strategies and data sales
3 Years Sales team management experience including financial tracking and team goal setting people development and sales operational excellence
Proven track record of delivering sales and client service results (including revenue targets) that significantly contribute to advertiser revenue growth

Lowe's hourly remote associates cannot reside in Alaska California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
About Lowe's
Lowe's Companies Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300000 associates and operates over 1750 home improvement stores 540 branches and 120 distribution centers. Based in Mooresville N.C. Lowe's supports the communities it serves through programs focused on creating safe affordable housing improving community spaces helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws including the Los Angeles County Fair Chance Ordinance for Employers the Los Angeles Fair Chance Ordinance the San Francisco Fair Chance Ordinance and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct adverse and negative relationship to the following job duties: accessing company property assets information and products; partnering supervising and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Top Skills

Analytics

Audio

Display

Programmatic

Short Form Video

Social Media

What the Team is Saying

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The Company

HQ: Mooresville NC

300000 Employees

Year Founded: 1921

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.