Director, Member Growth Marketing (Payers)

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better maternal health outcomes, as well as enhance DE&I in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has been recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 20 workplace and innovation awards, including:

• Fast Company Best Workplaces for Innovators (2022)
• Fortune Best Workplaces NY (2020, 2021, 2022)
• Great Place to Work certified (2020, 2021, 2022)
• Inc. Best Workplaces (2022)
• CNBC Disruptor 50 List (2022)
• Built In LGBTQIA+ Advocacy Award (2022)
• Built Best Places to Work (2023)

Maven is looking for an experienced B2C/B2B2C marketer who is looking to bring your passion for women's and family health to work! As the Director of Marketing, you will sit on our Member Growth Marketing team, reporting to the Senior Director of Member Growth Marketing.
As Director of Member Growth Marketing at Maven, you will:

• Own enrollment success for the health plan channel, working with external partners to craft effective, timely marketing plans to achieve established goals
• Develop and execute short and long-term strategies to grow membership and retain existing clients
• Build employer and payer marketing plans to maximize enrollment impact at launch and throughout the year
• Set the marketing strategy for the health plan channel and identify opportunities to drive enrollment leveraging both health plan and employer communication channels
• Analyze impact of strategies and campaigns, using data to iterate and improve on future outreach
• Partner with sales and client success to support cross-sell and upsell opportunities
• Work with the Senior Director of Member Growth Marketing to establish OKRs, track progress and develop reporting
• Serve as the subject matter expert internally and externally for driving health plan enrollments

Minimum Qualifications:

• 8+ years of experience in a client marketing role at a B2B2C company with direct client-facing experience
• Highly analytical with a strong mindset for growth
• Experience creating campaigns and experiences that create customer champions and brand advocates
• Exceptionally strong organizational and project management skills
• Ability to strategically translate research and insights into actionable marketing plans
• Strong level of ownership to achieving enrollment goals
• Experience with people management

Preferred Qualifications:

• Experience working with health plans
• Experience with Braze or similar email marketing platform
• Start-up experience

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.
Benefits & Perks:
We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• Weekly breakfast, lunch, and get-togethers
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
• Udemy, annual professional development stipend, and access to a personal career coach through Maven
• 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.
At Maven, creating a safe and inclusive environment for all is our top priority. If you'll be going into our offices or joining company-organized events, please note that Maven requires all employees to be vaccinated against COVID-19 and have received the bivalent booster.
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected] . For general and additional inquiries, please contact us at [email protected] .