Director, Nuveen Social Media Programs

Paid Media and Social Media

The Paid Media and Demand Generation role manages digital marketing projects and processes with the objective of building and sustaining presence in digital channels, and increasing revenue and profitability. Under limited supervision, this job works to develop and improve web content and creation, search engine optimization (SEO), and social media marketing processes to attract potential customers to company websites.

Key Responsibilities and Duties

• Works to support the development and implementation of digital marketing efforts to build and sustain presence in digital channels and to increase revenue and profitability.
• Manages the creation, maintenance, and publishing of digital marketing content for both company and non-company websites and social media platforms, ensuring content and display support marketing initiatives to meet business goals.
• Researches and creates original content and coordinates internally developed content from other areas of the company based on target customer profiles.
• Performs website editorial activities to ensure all digital marketing content is high quality, up-to-date, and consistent with brand and style guidelines.
• Locates and negotiates the purchase of external content to advance the organization's digital marketing content library.
• Optimizes digital marketing content and text to drive high search engine rankings.
• Applies advanced digital marketing knowledge to drive sales through online channels and shares best practices and insights with the digital marketing team to advance the organization's digital platforms.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

8IC

The Nuveen Social Media Program Manager will develop and own the Nuveen global social media program strategy that focuses on empowering and enabling Nuveen associates to leverage social media to expand brand reach, compliantly promote products and services and engage clients and prospects. This role reports to the Head of Social Media Programs and works closely with other members of the social media team as well as Nuveen client marketing, key sales stakeholders, global teams, thought leadership and brand leadership team in order to create, manage and execute on social media content and campaign priorities. The manager will create and manage content and deliver strategic social best practices for all business partners. The manager will drive collaboration across partners to deliver social media content that favorably influences perception of the global Nuveen brand and helps support business and sales specific initiatives.

Key Responsibilities and Duties

• Develop and manage Nuveen's social media program strategy to deliver a balance of brand, product, sales enablement and thought leadership messages in support of overall marketing strategy and organization goals in creative and engaging ways. The strategy must be specific to different geo and global goals.
• Partner with key sales teams and business partners to build a social media sales enablement program, including content creation, campaign building, engagement strategy, best in class social selling and success reporting.
• Owning the social program content strategy, including creation and management:
  • Publishing of relevant, original, high-quality content specific to global partners.
  • Create a regular publishing schedule and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns
  • Ensure brand consistency in copy through tone, voice and terminology
  • Design, conduct and deliver standard and custom social media reports including campaign results
• Partner with compliance to define the Nuveen social engagement and conversation strategy, supporting supervision of all aspects of social media interaction between customers and associates to ensure a positive experience.
• Monitor social media competitive landscape, producing insight reports and ad-hoc requests on how other peers are using associate programs
• Stay abreast of current technology, social media, advertising and content marketing trends to keep abreast of potential opportunities for Nuveen
• Establish goals and metrics for measuring and benchmarking efforts

Minimum Qualifications

• 6 - 8 years marketing experience, with a focus in social media marketing
• Ability to build relationships with clients and peers
• Strong written and oral communication skills, specifically around presentations; creative thinker
• Effective time management and project management skills
• Proven ability to develop and implement social media strategies beyond just earning likes and followers
• Strong familiarity with the business applications of social media platforms, including; Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit and TikTok
• Proficient in variety of social media search, analysis and content distribution tools (Hearsay, HootSuite, etc.)

Related Skills

Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Base Pay Range: $124,100/yr. - $145,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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