Director of B2B Marketing

About CharterUP

We aim to be the leading charter bus platform in the world and are looking for talented and ambitious people that want to be along for the ride! We are disrupting the massive and highly fragmented bus industry by using our proprietary technology to seamlessly connect bus companies to customers (businesses, non-profits, and governments). By promoting group travel, we can reduce the transportation industry's carbon footprint and help make our planet greener. We are achieving success by delighting our people, our customers, and our bus partners.

About this role

CharterUP is seeking a Director of B2B Marketing to report directly to the CEO and President! You will develop marketing strategy in conjunction with the President and CEO, and will then be accountable for all aspects of executing on that strategy (messaging, content, channels, cadences, collateral, case studies, etc.).

What you’ll do

• Develop marketing strategy alongside CEO and President to attract Enterprise customers into our ecosystem
• Own content creation such as blog posts, testimonials, case studies, and pain point-based messaging
• Own content distribution such as blogs, emails, LinkedIn posts, LinkedIn ads, and other social media
• Use a data-driven approach to optimize campaign performance

What you’ll need

• Outstanding academic credentials from a top national university, including an M7 MBA program, and standout corporate experience
• Passion for CharterUP's mission and intellectual curiosity about CharterUP's business
• Years of experience owning marketing strategy
• Impeccable written and verbal communication skills
• Balance of hands-on, creative, and strategic experience

Location

We are fully remote until the pandemic subsides. Post pandemic, employees can continue to work remotely full-time or on a hybrid schedule from one of CharterUP's offices in Atlanta, New York City, San Francisco, or Austin (2-3 times a week in the office during spring and fall; winter and summer fully-remote).

CharterUP Principles

At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. Do that by adhering to our principles, which are:

1. Customer First
   • We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
   • We are not afraid of short-term pain for long-term customer benefit
2. Create an Environment for Exceptional People
   • We foster intellectual curiosity
   • We identify top performers, mentor them, and empower them to achieve
   • Every hire and promotion will have a higher standard
3. Everyone is an Entrepreneur / Owner
   • No team member is defined by their function or job title; no job is beneath anyone
   • We do more with less; we are scrappy and inventive
   • We think long-term
4. Relentlessly High Standards
   • We don’t accept “that’s how it’s always been done”; we constantly innovate and question established routines to improve processes
   • We actively push to be proved wrong and welcome different ideas; the best idea wins
   • We don’t compromise on quality
5. Clarity & Speed
   • When in doubt, we act; we can always change course
   • We focus on the key drivers of a process that will deliver the most results
6. Mandate to Dissent & Commit
   • We are confident in expressing our opinions; it is our obligation to express our disagreement
   • Once we decide, we enthusiastically move together in the agreed upon direction