Director of Brand Marketing

The Opportunity:

The role of the Director of Brand Marketing is an important one here at Performio. As the Director of Brand Marketing, your main mission will be to develop, package, and effectively communicate Performio to our prospects, customers, and employees and position Performio as the clear choice for Sales Performance Management and ICM. We have ambitious goals for the company. Be the dominant incentive compensation management software provider for the global mid-market and enterprise market by providing an enterprise-grade product that is easy to use and gets you up and running in weeks coupled with superior professional services and customer support. This means developing cutting edge messaging and content that drives awareness, improves our SEO rank, differentiates Performio as the clear modern, enterprise leader amongst the competition, and enables prospects to find Performio more easily. This role will be a very meaningful one, and you will be supported by marketing and product leadership to execute successfully and make an important contribution to the company. If you are up for the challenge, we would love to have you on this journey with us. See below for details on the position.

About Performio:

We are a small, but mighty company offering incentive compensation management software (ICM) that regularly beats the legacy incumbents in our industry. How? Our people and our product.

Our people are highly-motivated and engaged professionals with a clear set of values and behaviors. We prove these values matter to us by living them each day. This makes Performio both a great place to work and a great company to do business with.

But a great team alone is not sufficient to win. We also have a great product that balances the flexibility that large companies need in a sales commission solution with the great user experience buyers have come to expect from modern software. We are the only company in our industry that can make this claim and the market has responded favorably. We have a global customer base across Australia, Asia, Europe, and the US in 25+ industries that includes many well-known companies like News Corp, Johnson & Johnson and Vodafone.

As the Director of Brand Marketing, your responsibilities will be the following:

• Content Development- Improve our demand gen efforts by producing high quality content to support sales, marketing and customer support
• Sales Product Training- Help our sales team increase win rates by arming them with knowledge, content, and tools to clearly communicate the unique value of Performio
• Campaign Development- Partner with the marketing team to develop email marketing content and webinar content
• Competitive Research & Analyst Relations- Refine our unique differentiators and effectively communicate our strengths and weaknesses to our sales team and the analyst community by deeply understanding our competitor’s product offerings
• Liaison to Product Management Team- Improve our product team's understanding of our market and our customer's requirements by developing an opinion on our product and effectively communicating it to the product team

Requirements

• 10+ years experience in brand marketing, marketing communications, content marketing or related functions
• Experience managing a global brand in the SaaS or technology space selling to mid-market and enterprise businesses
• Proven creativity and an ability to produce innovative and original ideas and storytelling
• Excellent writing skills - this role is responsible for best-in-class content creation
• Analyze customer and market trends to develop and execute brand positioning strategies
• Identify current positioning and develop campaigns to drive brand awareness and perception in the global marketplace
• Own and develop communication strategy across media, build relationships with PR agencies, Industry analysts, journalists to build an efficient and agile PR engine
• Ability to study and become an expert on the Performio product
• Ability to prioritize the most important deliverables on a monthly basis
• Great execution - you see things through, have a bias toward action, and you get a large amount of work done and done quickly
• High standards - you look for new and innovative content programs to continually raise the bar of Performio's brand and market presence

Benefits

Why us?

We’re fast-growing, but still small enough for everyone to make a big impact (and have face time with the CEO). We genuinely care for our customers and we are passionate about solving our customers’ sales compensation challenges. Led by a strong set of company values, we play to win and are incentivized to succeed through our employee equity plan.

We’ve adapted well to the work from home lifestyle, and encourage flexible working arrangements. Some of our staff work full time from home, while others prefer working from one of our offices, or a combination of home and office.

Our values speak strongly to who we really are. They mean a lot to us, and we use them every day to make decisions, and of course to hire great people!

• Play to win - we focus on results, have a bias to action and finish what we start
• Paint a clear picture - we’re clear, concise and communicate appropriately
• Be curious - we surface alternative solutions and consistently expand our knowledge
• Work as one - we all pitch in but also hold each other to account
• Do the right thing - we put what’s right for our customers over our own ego

What You Will Receive:

Performio offers competitive salaries and a generous benefits package. You will receive an annual salary that is between the middle and high end of the market depending on your experience. You will also receive the following company benefits:

• Equity plan – all employees are also owners
  
• Unlimited paid vacation & paid company holidays
• Health, vision, and dental insurance
• Company-sponsored 401(k) program, company contributes 3% of your salary annually regardless of what you put in
• Laptop, mouse, keyboard, and monitor
• WeWork membership
• Free parking (at Irvine headquarters)

Don’t check every box in our job description? That’s ok! As the Harvard Business Review points out, research conducted by Hewlett Packard shows that men typically apply to jobs when they meet an average of 60% of the criteria, while women and those from marginalized groups tend to only apply when they feel they meet 100%. If you think you have what it takes, but don’t necessarily meet all of the requirements listed in the job description, please still reach out. We’d love to have a conversation to see if you could be a great fit!