Director of Business Development, Agency

Applecart is a high growth marketing technology company based in New York City, founded in 2013. Applecart has developed a proprietary social graph platform that uses publicly available data to map over 25 billion social relationships between more than 250 million adult Americans. Applecart’s platform helps major corporations, national nonprofit organizations, and high-profile political campaigns with their highest stakes marketing challenge: reaching hard-to-reach audiences of decision makers, spanning corporate executives, legislators, regulators, investors, members of the media, and more.

For years, marketing technology businesses have focused on solving b2c (consumer) marketing challenges (e.g. look-a-like modeling to find new customers), but the traditional pay-per-impression advertising model has left a massive opportunity unsolved for: how to market when a company’s target isn’t the average consumer, but is instead a single, senior decision maker. Applecart is the solution to this problem for some of the world’s most prominent organizations.

Quick facts about us:

• Applecart has generated over $30M in revenue, with annual revenues in excess of $10M.
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, a former senior White House advisor, one of the earliest sales leaders at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Chairman and Co-CEO Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, past CEOs of Fortune 50 companies and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel is a board member of the company.
• Current and past clients include Blackstone, Boeing, KKR, the Environmental Defense Fund, the Business Roundtable, and Intuit.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role

As a Director of Business Development, Agency at Applecart you will grow our agency-generated business through outreach and management of key agency partners. You will grow our business by leveraging your New York agency contacts and experience to close deals within the large advertising holding companies. You excel in high-energy environments and relish dealing with all the challenges that growth creates. You have experience in agency sales and understand how to navigate the complex agency environment. 

What You’ll Do:

• Develop and execute a strategy to introduce Applecart’s targeting products to the key agencies within the major advertising agency holding companies based in New York City. 
• Manage agency partnerships to prospect new business through compelling and creative strategies.
• Customize compelling proposals that reflect a deep understanding of both the company’s products and the agency ecosystem.
• Own sales lifecycle from lead identification --> prospecting --> pitching --> closing --> to handing off the business to the client services team.
• Become an expert in Applecart’s value proposition and product.
• Utilize CRM (Hubspot) system to track activity and manage sales opportunities.
• Research and track developments in agency news and the business world to find business development leads.
• Present and communicate clearly, comfortably, and expertly about the company’s product offerings, verbally and in written form.

Who You Are:

• 10+ years of experience selling to or working with the major advertising agencies 
• BA/BS from a four-year college or university 
• Prior work experience in relevant media sales and/or with advertising agencies
• Experience using Hubspot or a similar CRM
• Results driven with a proven track record of beating quota and revenue-driving results 
• Ability and desire to help grow a new business function and thrive in a fast paced environment
• Strong organizational skills 
• Excellent written and verbal communication skills; impeccable attention to detail
• Proficiency in Powerpoint and Excel
• Experience producing intuitive, client-ready business memos and decks
• You possess an energetic, upbeat disposition and excellent sense of humor
• History of being a self-starter