Director of Caesars Racebook

Job Description
As Director, Caesars Racebook, you will have the opportunity to shape and lead one of Caesars' digital products. You will play a vital role in all aspects of Caesars Racebook's success, from creating and managing marketing plans and promotions, to continuously improving the product, to navigating regulatory relationships, driving customer acquisition and retention and working closely with cross-functional teams. You will have your hands on all things related to our Racebook product.
The role is centered on rapid growth, continual improvement, and the highest quality customer experience. It requires a versatile and well-rounded leader who knows horse racing, and is someone who can execute strategy and roll up their sleeves and get things done. This role blends marketing, product management, partnership management, business development, operations and analytics. It reports to the Chief Development Officer.
What You Will Be Doing:

• Manage day-to-day operations of the Caesars Racebook product, working closely with Caesars Digital and NYRA Bets teams
• Execute marketing plan to acquire and retain customers, leveraging digital channels, internal assets, including Caesars Rewards, Caesars racetracks, partner assets, databases and ensuring effective cross-promotion with Caesars Sportsbook & Casino app
• Work closely with Caesars Digital teams and NYRA Bets on implementing and optimizing acquisition and retention offers, CRM journeys, new product features and new state launches.
• Develop, manage and implement promotional calendar and merchandising within the product
• Coordinate player reinvestment programs, player recruitment and development
• Work with BI reporting teams to disseminate relevant data at KPIs to stakeholders and provide customer insights
• Track and respond to app reviews and ratings
• Monitor and update senior management of competitive activity

What You Need:

• Education: Bachelor's required
• Experience: 5+ years in a professional environment with a focus on digital product and/or marketing
• Some horse racing knowledge or experience
• Passionate about delivering an excellent customer experience at all touch points
• Talent for developing strong working relationships both inside and outside of the organization
• Ability and preference to undertake action-oriented and self-motivated projects
• Excellent communication skills, both verbal and written
• Must be comfortable in a fluid and evolving organization
• Ability to prioritize, meet deadlines and goals
• Excellent organization and problem solving skills

Location:

• Las Vegas preferredment, business development, operations and analytics. It reports to the Chief Development Officer.

About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!