Director of Channel Marketing

Job Description:

Cambria is looking for a Director of Channel Marketing to set the strategic marketing direction and lead the execution of integrated marketing plans for Cambria's transactional, residential and commercial channel segments across North America. This role is responsible for developing and implementing channel marketing programs, lead generation campaigns, and content development for trade professionals.

This role calls for a highly-strategic, dynamic leader with extensive experience leading companies in marketing planning and sales enablement processes. While a well-rounded foundation of cross-discipline marketing skills including digital marketing skills is important, equally so is the ability to adapt rapidly to evolving organizational and marketing needs. This key, strategic role requires the balance of strategy and execution with a focus on a strong roll-up your sleeves and 'get it done' mentality. This motivating leader must be able to think at a high-level and guide fast implementation and measurement.

This role will lead channel marketing and report to the Vice President of Channel Marketing.

Responsibilities:

• Proactively identify, develop & implement new content and engagement strategies to drive business growth objectives for Cambria's transactional, residential and commercial businesses
• Design, lead, and measure demand generation strategies to drive sales. Develop benchmarks and KPIs for all initiatives and demonstrate a results-driven approach to marketing
• Evaluate and deliver action plans and programs based on trends, competitive insights and metrics building action plans and programs to address issues and opportunities
• Continually optimize business performance, identify opportunities for improvement and seek white space
• Serve as business stakeholder and drive clear expectations with the creative team to build assets that meet messaging objectives and deliverables to drive qualified leads, sales pipeline and new revenue
• Support campaign creation with comprehensive marketing and promotional plans (internal/external)
• Collaborate across functions and gain deep understanding of the sales process journey map and channel specifying experience that facilitate Cambria business.
• Ensure timely and effective execution of all campaigns and content programs
• Leverage various vehicles for multi-faceted campaigns, such as whitepapers, eBooks, videos, infographics, presentations, social, digital, email etc.
• Drive campaign impact, messaging and content down to retail showrooms and support accordingly
• Communicate and train the sales organization to support new content, campaigns and /or programs. Provide critical internal support such as pitch decks and talking points to support activation with sales
• Ensure new content/campaigns meet brand standards by forming strong alignment with brand marketing
• Regularly and effectively communicate with leadership to understand business dynamics and needs
• Closely collaborate with partners across all departments to integrate, implement and measure marketing strategies
• Lead, mentor, and coach the team on a continual basis; developing clear goals and action plans

Qualifications & Skills:

• Extensive experience with traditional and digital marketing tactics including demand generation and ABM (account based marketing), from planning to execution
• Experience in the commercial/home, building or interior design industry preferred
• Passionate, driven to succeed and be the best
• Exceptional verbal, written and interpersonal skills. Clear, articulate communication style; able to synthesize business complexity quickly
• Experience leading teams, strong coaching and leadership skills
• Strong process and project management skills
• Influential skills to gain support and inspire others
• Ability to develop and maintain strong working relationships with internal and external stakeholders
• Strong passion to fiercely protect brand
• Proven success in ideating, developing and executing campaigns at retail level
• Ability to understand retail landscape within the channel and drive growth
• Flexible/ability to adjust to a changing business environment
• Strong relationship builder who facilitates a positive culture both internally and with external partners
• Takes personal pride in their work and delivers at pace
• A future thinker, excellent future manager and positive mindset on what's ahead
• Excellent attention-to-detail
• Experience using data and metrics to measure impact and determine improvements
• Ability to thrive in a fast-paced, high-energy environment
• Ability to travel

Minimum Requirements

Education:Bachelor's degree in business, channel marketing or similar field.

Experience:10-15 years marketing/channel marketing experience

Systems:Proficient in Google Suites (Docs, Sheets, Slides, Forms), CRM - Salesforce and project management software (Workfront or similar programs).

Additional Requirements

Managerial Requirements: Yes

Travel Requirements: Some travel required

Physical Requirements: Office position requiring telephone and computer use.

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

CambriaCares is our commitment to Philanthropy, Our People, and The Planet. Care is an integral part of what goes into Cambria products-and care is the driving force behind our commitment to creating opportunities that drive impact both inside and outside our walls. With a focus on three areas-philanthropy, our people, and the planet-we're doing just that.

For additional company information, please visit www.CambriaUSA.com

Offer of employment will be contingent upon the successful completion of background verification check, subject to applicable laws and regulations.

We are an equal opportunity employer.

Applicant Rights Under Federal Employment Law: FMLA, EEO, EPPA

M/W/VET/DISABLED