Director of Channel Marketing

As a member of the CoreSite marketing department, the Director of Channel Marketing is responsible for the development of comprehensive marketing initiatives for growing sales and revenue for CoreSite's agent, broker, and solution partner programs. This role will define the go-to-market strategy and execution of programs targeted to sell with, and sell through these partners.

Duties:

• Develop / refine value proposition messaging to position CoreSite as the colocation provider of choice to the channel community.
• Create and execute joint go-to-market plans with solution partners (managed service providers and other value-add providers), clouds and networks, spanning messaging, training, content creation, event execution and demand generation.
• Nurture strategic agent partner relationships to create mindshare through creation of content, trainings, and sponsoring and hosting relevant events.
• Build relationships with leading brokerage firms through meetings and other activities.
• Lead efforts to interface with Marketing Communications team to customize solution campaigns as re-usable programs to create enterprise demand.
• Manage a channel marketing team to achieve annual quota.
• Collaborate with Sales and internal ecosystem leaders to identify opportunities to improve performance, drive revenue and track key performance indicators (KPI) to ensure success; analyze and interpret data to refine/adjust GTM strategy/plans to maximize market impact.
• Execute, manage, monitor and report on results of initiatives and their programs.

Requirements

Knowledge, Skills & Abilities

• Broad marketing background required including experience developing and executing all aspects of channel marketing plans and reporting.
• Creating and executing events, lead gen and demand generation programs.
• Works well in cross-functional, matrixed environment - Segment strategy, product managers, Solution marketing, Channel Sales and Sales Engineering teams, Marketing Communications, external agencies and other key stakeholders and contributors to our marketing strategy.
• Program management experience and strong project management skills.
• Strategic thinker - able to create value propositions relevant to target audiences.
• Telecom and/or cloud experience, product knowledge, channel program strategy.

Education/Experience:

• College degree (B.A. or B.S.) or equivalent experience in Marketing, Communications, or Journalism.
• 10+ years in a channel marketing role; preferably in the technology, telecommunications or data center services industry.
• Experience managing and developing a team
• Experience with business-to-business demand generation including campaign creation and execution, event management, multi-channel marketing (including multi-touch marketing automation-based campaigns)
• Experience in creating compelling messages for target market/s. Production of content assets.
• Previous experience with Hubspot and/or Marketo.
• Understanding of CRM tools, Salesforce.com experience preferred.
• Must be highly computer literate, including experience using Microsoft CRM/Google Analytics/MS Office/Adobe applications preferred.

Travel:

• The position requires 15-20% travel.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds.

Compensation

Compensation for this role includes a base salary between $139,000 and $180,000 annually. This role is also eligible for an annual bonus incentive based upon individual and company performance, and will receive an Equity Grant upon hire and annually, moving forward.

Benefits

Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits!

• Medical and Vision coverage through Cigna Heath Care
• Telemedicine through MDLive
• Dental Insurance through Delta Dental
• Life Insurance and Short-Term & Long-term Disability Insurance fully paid by the company
• Voluntary coverage benefits for Life and AD&D, Critical Illness, Accident Coverage, and Hospital Indemnity
• Medical and Dependent Care Flexible Spending Account (FSA) Plans and Health Saving Account (HSA) Plans
• 401(k) retirement savings plan with a generous company contribution
• Discretionary Annual Bonus and Equity Incentive Plan
• 15 days of Flextime
• 11 paid Company Holidays and Floating Holidays
• School Visitation and Elder Care Paid Time
• Parental Leave
• Free parking or a company contribution toward a public transit pass