Director of Consumer Product Marketing and Strategy
Job Description
- Defining Strategic Direction and Investments: Collaborate with the Chief Operating Officer, Director of Consumer Revenue, Sr. Director of Marketing, and Sr. Director of Product Management to shape the strategic direction and identify investment opportunities for the TeamSnap direct-to-consumer business.
- Crafting Comprehensive Product Marketing Strategies: Utilize experimentation, consumer insights, competitive analysis, and internal data to develop holistic product marketing strategies. This encompasses shaping business strategy, defining product positioning, optimizing pricing and packaging, and creating effective go-to-market plans.
- Understanding Consumer Needs and External Context: Engage in consumer research and competitive analysis, leveraging both quantitative surveys and qualitative research. Gain insights into consumers' needs and the broader external context, including market trends, economic factors, and other dynamics shaping the youth sports landscape.
- Transforming Data into Actionable Insights: Analyze and synthesize diverse data points, translating them into compelling narratives and actionable business insights. These insights will guide strategic decision-making for effective product marketing.
- Leading Cross-Functional Go-to-Market Initiatives: Take the lead in developing cross-functional go-to-market plans, covering pricing and packaging strategies, crafting value propositions, creating impactful branding, and implementing measurement frameworks to ensure successful product feature launches.
- Driving Growth for Direct-to-Consumer Products: Assume joint accountability with the business teams for the growth of TeamSnap's direct-to-consumer products. Spearhead initiatives to increase conversion-to-paid, enhance adoption, boost usage, and improve customer retention.
- Building a Center of Excellence: Collaborate with the product marketing team to build a center of excellence. Act creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever needed.
- Proven Expertise: Over 10 years of industry experience in product marketing, market research, and/or marketing, with a minimum of 5 years dedicated to driving the adoption of products and features in a direct-to-consumer setting.
- Strategic Thinking and Synthesis: Demonstrated strong strategic thinking, showcasing an innate ability to synthesize complex, unstructured information from various sources into actionable and implementable recommendations.
- Business Case Mastery: Experience in constructing compelling business cases to guide product and company strategy, drawing insights from market trends, customer research, and deep product knowledge.
- Cross-Functional Leadership: Proven track record of successfully leading cross-functional initiatives, managing through influence, achieving measurable success, and thriving in a collaborative team environment.
- Innovative Experimentation Mindset: A "test and learn" mindset, utilizing experimentation and leveraging data-driven insights to iterate and optimize product growth strategies.
- Advanced Analytical Skills: Possession of advanced analytical skills, with the ability to extract meaningful insights directly from raw data sets.
- Curiosity and Market Awareness: Insatiable curiosity, informed by an ongoing awareness of the latest marketing trends, emerging players in the industry, and relevant analogs.
- Autonomy and Self-Direction: Excels in an environment with a clear strategic focus, demonstrating autonomy and self-directed initiative, taking full ownership of outcomes.
- Bonus Experience: Experience with TeamSnap or youth sports technology is a strong plus.
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Date Posted
12/16/2023
Views
9
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