Director of CRM Marketing

Hi, we're Brigit! A holistic financial health company helping every American build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. We're backed by leading VC's including Lightspeed Venture Partners and DCM, a number of the world's most influential social impact investors like Flourish and Sound, and several mission driven celebrity investors like Kevin Durant and Ashton Kutcher! If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In’s 2023 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Forbes Fintech 50 2022

• Business Insider’s Most Promising Consumer Startups 2022

Role overview

As the Director of CRM Marketing, you lead the CRM marketing team to plan, develop, and optimize programs across engagement, activation, and retention initiatives; while running day-to-day operations for Brigit’s CRM channels (Email, SMS, in-app and push). This includes but is not limited to quarterly planning, sizing and scoping of initiatives, A/B testing and analysis of lifecycle and onboarding comms, lifecycle journey mapping, segmentation, personalization, retention and win-back strategies.

You will also: 

• Oversee operational elements of CRM including owning of the MarTech stack, monitoring deliverability (using our Everest tools) and operational metrics, and the vendor relationships with Iterable and Stensul. 

• Manage CRM campaign success from end to end; conceptualization and strategy, requirement gathering, briefing and optimizations, assigning the build (and when needed, building), monitoring, reporting and analysis. 

• Analyze customer data and lifecycle performance to develop campaigns and drive optimizations.

• Own cross-functional collaboration with Product, Engineering, Data, and Design to enable new personalized customer journeys.

• Become an expert on Instant Cash and Credit Builder expert, knowing the ins and outs of the product and customer lifecycle journeys.

What you’ll be doing

• Drive strategic initiatives focused on customer lifecycle & engagement.

• Lead strategy, conceptualizing, creating and managing retention and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.

• Manage the CRM team, and CRM campaigns from end to end; strategy, requirement gathering, briefing and optimizations, building, monitoring, reporting and analysis. 

• Develop a rigorous test and learn strategy across lifecycle and one-off campaigns.

• Manage and collate learnings.

• Create and monitor complex journeys, triggers and automations with static and dynamic content.

• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner by the team. 

• Collaborate cross-functionally with Design, Product, Engineering, and Data to deliver compelling new personalized customer journeys.

What you have

• 5-8 years of hands-on experience managing CRM programs from conception through analysis.

• Customer obsessed and a creative thinker; you care deeply about our customers as well as delightful, on-brand experiences.

• Experience leveraging a robust marketing automation/CRM system like Iterable (preferred), Braze, MoEngage, or similar. 

• Experience with marketing in multiple channels (email, sms, in-app) with complex use journeys. 

• Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws.

• Passion for data-driven marketing and building programs that drive incremental results

• Excellent analytical and quantitative skills

• Team player and strong communicator.

• Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail.

• An ability to work under tight deadlines and in a fast-paced environment.

The anticipated annual base salary for this position is $150,000 - $180,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits & Team

• Medical, dental, and vision insurance

• Equity participation

• Flexible PTO Policy

• 401k plan

• Paid Parental Leave

• Monthly reimbursements to use against wifi and cell phone bills

• Company issued laptop (Macbook or PC)

• Annual stipend for Learning & Development

• Help hard working Americans build a brighter financial future

• High-growth company at an early stage

• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.