Director of Customer Marketing

Givelify · Remote

Company

Givelify

Location

Remote

Type

Full Time

Job Description

We seek a Director of Customer Marketing to join our virtual team. This role presents an amazing opportunity to implement world-class customer marketing strategies and processes. You will gain high visibility with Givelify executive leadership by delivering easy-to-understand messages and content to customers. Your work will help more people donate to the organizations they care about. This will also help organizations raise more money; together, we will put more good into the world.   

You’ll get to:

The Director of Customer Marketing reports to the VP of Marketing and will own the success of:

  1. A customer marketing strategy that inspires more people to donate to the organizations they care about and helps organizations raise more funds
  2. Helping new donors and organizations find success with Givelify right away with onboarding programs that anticipate their wants and needs, deliver and delight them
  3. Increasing engagement, retention, and lifetime value of donors and organizations through cross-selling, upselling, and thought-leadership programs
  4. Getting more customers promoting Givelify with advocacy and community programs that bring them value

To be successful in this role, you will:

  • Partner with the customer success team to develop and execute customer engagement and advocacy strategies relevant to customer segments 
  • Work with product teams to design and implement onboarding and growth programs that help donors give on a regular basis and organizations raise more funds, as well as communicate important updates about our platform 
  • Lead and manage customer engagement and communication programs such as ongoing nurture and lifecycle campaigns to maximize customer success on the platform   
  • Build high-touch marketing programs for high-value organizations and donors by partnering with our customer success team 
  • Build low-touch marketing programs that engage and educate a volume of smaller customers to use Givelify successfully

We welcome your meaningful talents and experience:

  • This position requires extensive creative marketing and communication skills to engage and motivate customers 
  • 7+ years' experience as a leader in customer or product marketing 
  • Proficient in persona development, customer onboarding, and customer journey  
  • Experience building customer advocacy and community programs 
  • Excellent at connecting the dots between the psychology of consumer behavior, communication, and data 
  • Communicate well and use storytelling to break down complex topics into third-grade concepts 
  • Empathetic to customers and respectful of their spiritual beliefs, as well as their diverse perspectives on how they want to make the world better 
  • Strong collaboration and interpersonal skills to work with cross-functional teams. 
  • Analytical skills to determine marketing effectiveness, ROI and connect actions to impact 
  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales  
  • The ability to write compelling copy is a necessity 
  • Experience in utilizing martech tools, A/B testing, data, and analytics to optimize growth is a must (i.e., Google Analytics, CleverTap, AppCues, Email Marketing, Tableau, etc.)    
  • Proven track record of performing well in a fast-paced environment and organizational skills to effectively manage multiple projects with tight deadlines  
  • Bachelor’s degree in business or marketing, MBA strongly preferred 

Plus, these Superpowers:

  • Prioritizes deep knowledge and understanding of customer over competition (could care less about the competition)   
  • Certification in product or customer marketing 
  • Experience with both B2B and B2C customer marketing  
  • Combines a customer-centric, data-oriented mindset with creative/brand sensibilities
  • Previous Communications, Customer Service, Customer Success, or Account Management experience 
  • Experience with Pardot and Salesforce 

Our Culture

We are a virtual team of high-performing professionals who innovate & collaborate to fulfill our mission to help people instantly find causes that inspire them to action so they can change the world – one simple, joyful gift at a time.  Our culture of integrity, heart, simplicity, & that “wow” factor fuel our aspiration to be recognized amongst the tech industry’s most inclusive & purpose-driven workplaces.

We take great pride in providing competitive pay, full benefits, amazing perks (including flexible PTO), and most importantly, the opportunity to put passion & purpose to work. 

Apply Now

Date Posted

02/16/2023

Views

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