Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in the United States.

This is a high-impact leadership role for a performance-driven marketer responsible for owning and scaling the full demand generation engine across a portfolio of B2B SaaS products. You will shape and execute global growth strategies that directly influence pipeline creation and revenue performance.
The role requires a strong balance of strategic thinking and hands-on execution, with full ownership of paid, organic, SEO, events, and lifecycle marketing channels.
You will work closely with senior sales and product marketing leadership to align demand strategies with go-to-market priorities and product positioning.
This environment rewards builders who move quickly, test aggressively, and scale what works across multiple segments and regions.
You will also play a key role in defining marketing operations standards, funnel optimization, and scalable growth systems.
It is a highly autonomous position with visibility at the executive level and direct accountability for measurable pipeline outcomes.

• Own and lead the end-to-end demand generation strategy across multiple B2B SaaS products and global markets, driving consistent pipeline growth for both enterprise and SMB segments.
• Design and execute integrated campaigns across paid media, SEO, content, events, and lifecycle marketing to maximize qualified lead volume and conversion efficiency.
• Build scalable demand generation frameworks, playbooks, and funnel structures that ensure predictable pipeline contribution across regions and product lines.
• Oversee marketing performance tracking, attribution models, lead scoring, routing, and CRM workflows in close partnership with marketing operations teams.
• Manage and optimize marketing budgets with a strong focus on ROI, ROAS, and measurable pipeline impact.
• Collaborate closely with product marketing and sales leadership to align messaging, ICP targeting, and go-to-market execution.

Requirements:

• 10+ years of experience in B2B marketing, including at least 3 years in demand generation or performance marketing leadership roles.
• Proven expertise across key growth channels including paid acquisition, SEO, CRO, content marketing, lifecycle marketing, and events.
• Strong analytical mindset with the ability to use data to drive decisions, optimize funnels, and measure performance impact.
• Experience working cross-functionally with sales, product marketing, and executive stakeholders in fast-paced environments.
• Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot.
• Comfortable operating in high-change, high-velocity environments with a bias toward action and experimentation.
• Bachelor’s degree or equivalent practical experience.

Benefits:

• Competitive compensation aligned with senior marketing leadership roles.
• Comprehensive health coverage including medical, dental, and vision insurance.
• Retirement plan with company matching contributions.
• Life insurance and disability / income protection coverage.
• Flexible remote work environment within the United States.
• Opportunity to shape and scale demand generation across a growing global SaaS portfolio.
• Access to modern marketing tools, data-driven infrastructure, and AI-enabled workflows.