Director of Demand Generation

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Demand Generation in Canada.

This is an exciting opportunity for a strategic and hands-on marketing leader to shape and scale a high-impact demand generation function in the rapidly evolving AI and data security space. In this role, you will drive full-funnel growth initiatives focused on enterprise audiences, helping organizations securely adopt AI technologies while protecting sensitive data. You will lead multi-channel acquisition strategies, optimize pipeline performance, and collaborate closely with Sales to accelerate revenue growth across international markets. The position offers a fast-paced, high-ownership environment where experimentation, analytics, and AI-powered workflows are encouraged. Ideal for someone who thrives in high-growth SaaS environments, this role combines strategic influence with operational execution. You’ll join a mission-driven team focused on innovation, accountability, and measurable business outcomes.

• Build and scale a demand generation engine focused on enterprise and mid-market accounts, driving qualified pipeline growth through account-based marketing and targeted acquisition strategies.
• Develop and execute integrated campaigns across multiple channels, including LinkedIn, paid media, SEO, website optimization, and AI-powered search experiences.
• Own marketing performance metrics and reporting, including MQLs, SQLs, CAC, conversion rates, pipeline contribution, and revenue impact.
• Leverage AI tools and automation technologies to improve campaign efficiency, audience targeting, personalization, and reporting workflows.
• Collaborate closely with Sales teams to align on ICP strategy, pipeline targets, account prioritization, and messaging across North America, Europe, and MENA regions.
• Optimize owned digital channels to improve conversion rates, organic visibility, and demand capture effectiveness.
• Deliver data-driven insights and strategic recommendations to leadership regarding marketing performance and growth opportunities.

Requirements:

• 8+ years of demand generation experience within B2B SaaS environments, with a proven track record of building and scaling pipeline generation programs.
• Strong expertise in ABM strategy, enterprise marketing, and multi-channel paid acquisition campaigns, particularly using LinkedIn Ads and AI-enhanced marketing systems.
• Deep understanding of marketing analytics, including attribution modeling, CAC, conversion metrics, and pipeline efficiency measurement.
• Hands-on experience with HubSpot or comparable CRM and marketing automation platforms.
• Proven ability to manage website optimization, SEO strategies, and AI search visibility initiatives.
• Strong collaboration and communication skills with the ability to align effectively across Sales, Marketing, and executive stakeholders.
• Analytical, proactive, and execution-focused mindset with the ability to thrive in fast-paced, high-growth environments.
• Experience within cybersecurity, enterprise security, IT, or data governance sectors is considered an asset.
• Bilingual proficiency in English and French is a plus.
• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Benefits:

• Competitive compensation package.
• Up to six weeks of paid time off annually.
• Comprehensive health coverage.
• Life insurance coverage.
• Short-term and long-term disability insurance.
• Access to paramedical and telemedicine services.
• Health Spending Account (HSA).
• Flexible and collaborative work environment.
• Opportunity to work on cutting-edge AI and data security challenges.
• Inclusive workplace culture focused on innovation, accountability, and professional growth.