Director of Digital Acquisition & Web Strategy

Make a difference. Be happy. Grow your career.

Establishes and grows customer relationships across all digital channels. Typically involved in developing and executing an integrated customer strategy across all digital channels, developing digital loyalty programs, and ensuring consistency in digital customer contact points. Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all digital channels. May be involved in defining and exploring digital platforms (websites, mobile/social applications, etc. ) the organization should utilize to grow customer relationships. May also be involved in driving sales through online channels as well as sharing best practices and insights to advance the organization’s digital platform.
Level: A Senior Manager (M4) typically manages a department or small unit that includes multiple teams led by Managers and/or Team Leaders. Responsibilities typically include: • Ownership of short to mid-term (1-3 years) execution of functional strategy and the operational direction of the Department. • Problems faced are often complex and require extensive investigation and analysis. • Requires ability to influence others to accept practices and approaches, and ability to communicate and influence executive leadership.
Typical Title: Digital Customer Relationship Management Manager, Digital Manager, e-Business Marketing Manager, Digital Marketing Manager, Digital Supervisor, Digital Marketing Supervisor, Digital Customer Relationship Supervisor, e-Business Marketing Supervisor

The Role

The Director of Digital Acquisition & Web Strategy is a highly collaborative, energetic, and creative leader with a strong background in growth marketing and SEO leveraging cutting-edge digital innovation as well as testing and deploying new tactics to optimize our digital acquisition and web experience. As a key member of the Digital Product team, you will work closely to define, align, and execute a data-driven strategy and web properties roadmap responsible for translating digital product initiatives into best-in-class web experiences to reimagine the digital acquisition of our patient base. The ideal candidate is an analytical creative problem solver with a strong bias for finding new and scalable lead generation sources, they’ll enjoy working across teams, from creative to engineering, to discover insights, optimize processes, and demonstrate the ability to generate new business and ROI.

Key Responsibilities

The Director of Digital Acquisition & Web Strategy will have the following key responsibilities, which include but are not limited to:

Leadership & Management 

• Build strong working relationships with leaders across the organization and client to align strategies and ensure consistent delivery.
• Influence and build advocacy at all levels through a culture of collaboration.
• Contributing to the success of Nordic’s enterprise through involvement in cross-organizational initiatives.

Digital Acquisition

• Lead the organic and paid acquisition strategy, including optimization, audience creation, budget management, reporting and testing ideation, and execution.
• Create and execute multi-channel lead generation and nurture campaigns that drive high-quality leads to target KPIs.
• Drive organizational alignment on web-specific experiences and products, to take our users' experience to the next level.
• Create a comprehensive SEO strategy, including technical, content and local, and implement it in partnership with cross-functional teams, like engineering, product, and content marketing.
• Identify, communicate, and prioritize technical features and bugs to improve visibility in search and user experience, working in close collaboration with engineering and analytics teams.
• Identify, diagnose, and resolve complex SEO issues while recommending and implementing strategies to resolve problems.
• Own the local SEO roadmap with a focus on improving data consistency and ranking across search engines.
• Maintain data-driven methodology and leverage scale approach to drive ministry-level impact with localized personalization. Operate with an agile, test-and-learn mindset.

Teamwork

• Partner with the digital content team to best leverage website properties for driving growth through content strategy.
• Work closely with relevant teams to take new product launches, creative assets, and campaign ideas to market.
• Fostering a team-oriented culture rooted in respect, high ethics and integrity, camaraderie, collaboration, and effective communication.
• Effectively getting work done by creating a team and culture of empowerment and execution.
• Building strong cross-functional teams to achieve success in shared goals, understanding that multiple perspectives and talents build stronger teams and results.
• Collaborating with other members of the leadership team to ensure all Nordic departments and functions work together to ensure we effectively serve our client and consultant needs, always delivering on our Nordic maxims.

Skills and Experience

• BS/BA in a related field, 10+ years of related experience including 5 years of management capacity
• Building and optimizing SEM, local search, paid social, and programmatic experience critical.
• Experience with analytics and tagging solutions such as Google Analytics and Google Tag Manager.
• Experience with A/B testing software such as Optimizely and VWO.
• Experience managing large sites with programmatically generated content.
• Experience with SEO tools such as Screaming Frog, Google Search Console, BrightEdge, MOZ, etc.
• Experience with Sitecore or similar content management systems.
• Strong attention to detail as well as the ability to adapt and manage multiple priorities while meeting deadlines.
• Must demonstrate and embody Nordic’s maxims.
• Excellent communication skills, written and verbal.
• Must be able to work independently as well as within a team environment.
• Proficient with Microsoft Office products and other collaboration tools, including virtual meetings and cloud technologies.

Additional Details

• The position is remote.
• Travel up to 10% of the time