Director of Digital Marketing

ABOUT THIS POSITION

We are seeking a dynamic leader to drive growth through cutting-edge digital marketing strategies. Waystar knows firsthand the power of combining innovation, data, and technology to accelerate growth-and we see opportunities to employ this methodology at scale to enhance our digital marketing programs.

A successful candidate will be a strategic thinker and have a proven track record in the creation of integrated, multi-channel marketing strategies to support all stages of the buyer's journey. They will be able to bring their strategies to life with best-in-class marketing technology and marketing techniques. This person should be well-versed in translating performance data into action-items to maximize impact.

The candidate will manage direct reports and lead cross-functional teams. They must be an excellent communicator who is able to aggregate information from multiple stakeholders and sources to create a shared marketing vision to support our organizational goals. Our ideal candidate is a self-starter with the ability to toggle between leading the strategy and driving the execution of digital marketing plans. The person leading this team should be a team player, with the ability to independently lead projects.

WHAT YOU'LL DO

• Collaborate with stakeholders to create campaign strategies designed to drive awareness, consideration, pipeline and bookings growth through net-new and cross-sell opportunities.
• Develop and lead implementation of B2B digital marketing strategies across ABM, paid search, display, emails + nurtures, webinars, pre-during-and-post tradeshow campaigns, paid social media strategies, digital OOH, and more to meet MQL targets to drive sales pipeline.
• Lead the strategy and execution of ABX campaigns using industry-leading technology platforms.
• Monitor performance and develop action items to ensure that we are on pace to meet and exceed our targets.

• Lead and mentor a team of direct reports.
• Manage agency relationships to improve the performance of paid search, paid social, and other digital activities.
• Work cross-functionally to implement and manage closed loop reporting and attribution from early indicators to closed won revenue.
• Identify opportunities to innovate current processes and tech stack to identify unknown contacts on named accounts, generate net new leads, and elevate demand generation.
• Optimize web presence to improve conversion rate and engagement.

• Facilitate cross-functional collaboration across Product Marketing, Segment Marketing, Commercial Leadership, Commercial Operations, Content + Design, Digital Marketing, and agencies to achieve organizational goals.
• Remain at the forefront of healthcare marketing trends to help inform marketing plans.

WHAT YOU'LL NEED

• Bachelor's degree in marketing, communications, or related field.
• 7-10 years data-driven digital marketing experience, supporting B2B growth.
• Experience collaborating with and leading cross-functional teams.
• Experience developing B2B marketing strategies and tracking performance.

• Digital media expertise required.
• Strong understanding of closed loop reporting and multi-touch attribution.
• Experience leading campaign strategy and execution across an enterprise MarTech stack including marketing automation, Marketo Measure (formerly known as Bizible), and Demandbase.

BONUS POINTS

• Experience with other tech platforms a plus, but not required: GoToWebinar, Drift, Invoca, and Litmus.
• Experience marketing to healthcare decision makers.
• Familiarity with our industry including but not limited to market trends, buying teams, and key players.
• Marketing automation strategy required, Marketo experience preferred.
• Salesforce experience.

This role is located in SLC, Louisville, Mid-town Atlanta or Duluth.

ABOUT THE TEAM

The Marketing team at Waystar acts as the company's brand ambassadors. From high-impact campaigns to large-scale field events, the department is responsible for telling Waystar's story, growing brand awareness, and increasing recognition in the market. Team members combine data-driven, strategic marketing efforts with creative messaging and design to preserve brand identity and promote growth.

The Marketing department offers a variety of positions, including an in-house content and design team as well as marketing roles for performance, product, segment, and events.

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar's healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful,

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.

WAYSTAR PERKS

• Competitive total rewards (base salary + bonus, if applicable)
• Customizable benefits package (3 medical plans with Health Saving Account company match)
• Generous paid time off starting at 3 weeks + 16 holidays, including your birthday and volunteer time
• Paid parental leave (including maternity + paternity leave)
• Education assistance opportunities and free LinkedIn Learning access
• Free mental health and family planning programs, including adoption assistance and fertility support
• 401(K) program with company match
• Pet insurance
• Employee resource groups

Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.