Director of Digital Marketing

FESCO Director of Digital Marketing

For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, RCA, Epilady and Coby Audio. We are now looking to aggressively build up our eCommerce business (including an Amazon 3P Marketplace).

Reporting to our Head of eCommerce, our new Director of Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising techniques (on key digital platforms). This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone, DTC brand websites) and generating eCommerce sales. 
(This position is a hybrid role - 4 days per week on-site, 1 day remote - at our East Williamsburgh / Brooklyn, NY office. Additionally, we unfortunately do not have the budget for this position to relocate candidates to our area, nor sponsor any necessary work visas.)

Primary Responsibilities:

• Set digital marketing strategies using all necessary methods and instruments (e.g. brand websites, Amazon tools, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
• Create a unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
• Will drive creative strategy and lead the team in developing edgy and creative content that embodies our brands voice, storylines, value and overall aesthetic
• Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms) 
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessing competitors’ social and digital landscape, and embracing the latest features across various digital platforms
• Optimize the user experience on the company's websites and assisting with the landing page creation
• Researching and tracking consumer purchase behavior

Minimum Qualifications

• BA in digital marketing, marketing, advertising or related discipline
• At least 5+ years of recent and expert knowledge of, and experience in, digital marketing, social media, digital content creation and brand marketing within the hard-goods consumer products industry (consumer electronics preferred)
• Experience in brand marketing analytics, and in u​​​​sing web analytic tools
• Experience working in a fast-paced, collaborative team environment
• Possesses strong project management skills, managing multiple projects at once while meeting deadlines
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Familiarity with reading and interpreting social listening and digital analytics