Director of eCommerce

Title: Director of eCommerce 
Position Type: Full-time salary
Location: Shinola HQ (midtown Detroit, MI) 
Reports to: Vice President of eCommerce
Reports: 4 

About us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well loved. Our thoughtful craftsmanship, timeless design and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand. 

Position Summary

The Director of eCommerce optimizes Commerce technologies and third-party platforms with the ability to interpret quantitative data sets including a strong understanding of online metrics, and experience with Google Analytics. They demonstrate strategic business planning, financial, and resource management skills. They thrive in an ambiguous, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high-priority initiatives. The Director of eCommerce has a proven ability to build and maintain strong relationships to achieve business outcomes. They have excellent people and project management skills, and the ability to structure work and lead a diverse team of both internal and external resources.

Key Responsibilities

• Strategic Leadership – Defines and delivers the vision, business plan, roadmap and key metric objectives for the expansion of Shinola’s owned eCommerce channel capabilities, partnering with other critical, supporting functions to ensure internal company-wide alignment
• Site Operations – Leads the day-to-day activities of running an eCommerce business including web store development and enhancements, merchandising/assortment plans, marketing/promotions, inventory management, and order fulfillment/logistics.
• Omni-Channel Coordination – Interacts with and coordinates multiple business functions to incorporate eCommerce activities and requirements into key business functions, including but not limited to Retail Operations, Customer Experience, Marketing, Supply Chain, and Product/Merchandising Teams
• Channel Partner Management – In partnership with Business Unit/Sales leadership, participates and coordinates owned eCommerce strategies/plans with wholesale eCommerce partner initiatives to maximize/optimize performance across all channels
• Analytical Acumen – Track and manage business KPIs to achieve eCommerce channel growth goals including Net Revenue/Sales, Gross Margin, Traffic, Transactions, Units, AOV, Conversion, Repeat and New Visitors, product performance, promotion performance, etc.
• Technology Experience – Directs, negotiates, and informs business requirements of key technology partners/platforms; broad technological experience and hands-on engagement with industry-leading eCommerce platforms (i.e., Magento and Klaviyo)
• Thought-Leader – Develops new and creative growth strategies leveraging new platforms and partners to ensure continuous learning and new opportunities for heightened consumer engagement and sources of profitable growth
• Skilled Manager – Manages a small team of developers, merchandisers, analysts & UX contributors to rally and achieve eCommerce goals for the organization.

Qualifications

• Bachelors in Marketing, Digital, eCommerce, Finance, Computer Science
• 10+ years’ experience in digital business, eCommerce, omni-channel retailing.
• 5+ years of leadership experience

Key Soft Skills

• Analytical skills
• Strategic thinking
• Adaptability
• Collaboration
• Project management

Key Hard Skills

• Magento
• Google Analytics
• Klaviyo
• Microsoft office suite

Sampling of Total Rewards Program: 

• Compensation type: Salary
• Compensation:
  • Compensation can be negotiated based on previous experience & qualifications
  • STIP (short-term incentive plan) eligibility
• Paid Time-off:
  • 10 Corporate Holidays 
  • 15 Vacation days (accrued)
  • 2 Volunteer days
• Benefits:
  • Medical, dental & vision - click here to view our full package! 
  • 401k with company match 
  • Employee assistance program 
  • Pet Insurance
  • Merchandise discounts
  • Complimentary employee watch

• HR Phone Screening - 30 minutes via Microsoft Teams (camera off)
• Technical Interview with Hiring Manger  - 1 hour via Microsoft Teams (camera on)
• Take home assignment - 30minutes -2 hours of work
  • note: select positions may not require a case study assignment
• Final Interview with Panel - 1 hour via Microsoft Teams (camera on)

*The general hiring process can be found above, however Shinola reserves the right to change the process as needed. 

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.   
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned.
This job description does not constitute a contract of employment and Shinola may exercise its employment-at-will rights at any time.

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