Director of Engineering - Growth & Engagement

Klaviyo’s mission is to help businesses own their growth. As the Director Engineering - Growth & Engagement you will lead a portfolio of product engineering teams that sit directly on the customer journey: how customers are acquired how they get to value and how they experience Klaviyo-powered commerce on site.

This role will lead three teams with distinct but connected charters. K-Social turns social conversations content and engagement into structured actionable data that enriches the Klaviyo profile and unlocks new marketing value. Growth owns onboarding activation from free to paid and cross-sell across our product-led growth motion. Customer Hub powers a personalized onsite account experience that brings together merchandising support offers and self-service in one seamless destination.

You’ll lead an org of roughly 30+ engineers across these areas including multiple people leaders and partner closely with Product Design Data GTM and Support. This is a Director-level role for a product-minded AI-first engineering leader who can connect strategy to execution build a strong experimentation culture and raise the bar on customer-facing product quality. 

• Own the engineering strategy execution and operating cadence across K-Social Growth and Customer Hub ensuring each team’s roadmap ladders into Klaviyo’s broader growth strategy.
• Lead the engineering evolution of K-Social connecting social engagement to the Klaviyo customer profile and building the technical foundation for products like Social Auto-Replies engagement intelligence retargeting ads and content activation.
• Drive the Growth portfolio across onboarding free-to-paid activation and cross-sell building systems and team habits that improve conversion shorten time-to-value and create measurable business impact.
• Shape Customer Hub into a best-in-class personalized onsite experience that encourages signed-in shopping delivers proactive support surfaces recommendations and offers and makes self-service account management intuitive and useful.
• Build a high-velocity experimentation culture across the portfolio including the instrumentation frameworks and decision-making rigor needed to run rapid tests and learn quickly.
• Partner deeply with Product Design Data Marketing Support and other engineering leaders to turn ambiguous opportunities into clear priorities scoped plans and shipped outcomes.
• Raise the bar on frontend quality product polish performance and reliability across customer-facing surfaces so teams can move fast without compromising craft.
• Balance near-term delivery with longer-term investments in experimentation infrastructure identity/profile foundations personalization capabilities and product architecture.
• Define and operate against a clear scorecard for the portfolio with metrics such as social profile capture activation rate free-to-paid conversion experiment velocity cross-sell attach signed-in engagement self-service completion and product adoption.
• Build and develop a strong leadership bench by coaching managers and senior engineers clarifying ownership and creating an inclusive environment where teams can do the best work of their careers.
• Bring an AI-first mindset to both the product and the organization identifying where AI can improve personalization accelerate experimentation strengthen support experiences and help teams make better decisions faster.
• Continuously experiment with AI tools—testing learning and sharing insights to keep the team and organization ahead of the curve as well as championing new applications that accelerate workflows and elevate quality responsibly.

• You have 10+ years of experience in software engineering including significant experience leading multiple product engineering teams in a high-growth SaaS environment.
• You have experience managing managers and senior engineers and you know how to scale your impact through clear expectations healthy operating systems and strong leadership talent.
• You bring meaningful product-led growth (PLG) experience including ownership of onboarding activation conversion monetization cross-sell or adjacent growth motions.
• You have built or scaled strong experimentation practices whether through formal experimentation platforms or highly effective lightweight frameworks and you know how to use them to drive product and business outcomes.
• You are a product-minded engineering leader who connects technical choices to customer value adoption and revenue impact.
• You have strong product sense and experience leading customer-facing application teams where UX quality time-to-value and iteration speed mattered.
• You bring enough frontend fluency to credibly lead teams building highly interactive personalized customer experiences and you care about polish usability and performance.
• You are highly data-driven in how you operate. You know how to identify funnel friction define success metrics evaluate tradeoffs and course-correct quickly.
• You work exceptionally well with Product Design Data GTM and Support partners and you can create clarity across ambiguous cross-functional spaces.
• You move with urgency and judgment set a high bar for execution and are comfortable making hard tradeoffs in service of outcomes.
• You’ve already experimented with AI in work or personal projects and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows finding ways to make your work smarter and more efficient.
• You use AI tools to accelerate exploration shorten iteration cycles and bring sharper ideas to the table.
• You bring a practical point of view on where AI meaningfully improves customer-facing products and internal engineering workflows and you know how to balance speed with privacy safety and human judgment.

• Experience in martech ecommerce personalization customer data identity or profile-linked products.
• Experience integrating with social platforms or building products on top of external ecosystem APIs.
• Experience with signed-in customer experiences self-service support flows merchandising or account-management surfaces.
• Experience in zero-to-one product areas alongside more mature scaled product portfolios.
• Familiarity with experimentation platforms growth analytics or personalization systems at scale.

This role sits at the intersection of three high-leverage growth surfaces for Klaviyo: turning social engagement into richer customer profiles helping customers activate and expand through product-led growth and creating a more personalized onsite experience that keeps brands connected to their customers. The right leader will help turn these into a more connected portfolio—one that compounds customer value accelerates growth and raises the quality of Klaviyo’s product experience.

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What We Do

Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI Klaviyo combines marketing automation analytics and customer service into one unified solution making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183000 brands like Mattel Glossier Daily Harvest and Liquid Death deliver 1:1 experiences at scale improve efficiency and drive revenue.

Why Work With Us

We refer to our employees as ‘Klaviyos’ and we make up a diverse community united around shared values: We’re curious collaborative driven innovative fun and fully ourselves at work. No matter which team you join your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.

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