Director of Growth / Digital Marketing

TruRating - be part of something which will change the world.

Take the plunge. Live the dream. Do something which you know will touch the lives of millions of people the world over every single day, which will change the way businesses and consumers think. Get out of bed in the morning for that adrenalin hit, love the pace, love the challenge, love doing what has never been done before - and love being the best you've ever been. And what's more, owning part of what you've created.

TruRating is a hypergrowth SAAS company that improves businesses, benefits consumers, and donates to charities. Our patented Customer Experience (CX) technology collects feedback from 80%+ of customers at the point of payment and provides this data in real-time to improve the multi-channel experience and revenue for merchant businesses. This feedback also provides transparent, representative, and validated information to consumers in the form of TruRating store 'profile pages', whilst for every question we ask, TruRating donates to charities around the world.

We partner with the biggest payment companies in the world, and our unique integrations mean we are delivering an unprecedented dataset. No other business in the world is combining online and offline sentiment and consumer behaviour data in huge volumes, at near to real time.

Our customers include some of the best-performing and highest-profile retailers in the world - and the group is growing all the time. We are collecting millions of ratings and over 150m data points every week and are 'live' in the UK, Europe, North America, Australia, and NZ. With 300m ratings now under our belt and global patents granted / registered, the world is there for the taking.

We need to grow our passionate team to help us live out the dream and deliver on our incredible opportunity. We have a series of new functionalities and business opportunities that build off our core capabilities - and these need shaping and communicating to the world. We're a global busines with US headquarters in Atlanta GA, UK headquarters in London and ANZ headquarters in Sydney. We are actively growing our team and invite you to check us out!

Requirements

The role in a nutshell:

Become a pivotal force in shaping our digital presence, driving growth, and making a significant impact in revolutionizing the CX landscape. As our Director of Growth / Digital Marketing, you will drive lead generation for TruRating and develop and execute our B2B digital marketing strategies as well as enhance our consumer presence. You'll work hand-in-hand with our Creative Director to plan and execute revenue-generating lead campaigns and drive prospect nurturing and B2B customer acquisition, as well as increased B2C consumer awareness. You'll also bring your digital marketing experience to bear as you take ownership of our website and digital strategy, including optimizing SEO and driving organic traffic for B2B leads and Consumer engagement. Your role will encompass a blend of consumer and B2B technology marketing, with a focus on digital strategies, product management, and marketing operations.

Key responsibilities

• Digital Strategy Development: Devise and execute comprehensive digital marketing strategies aligned with company objectives, leveraging SEO/SEM best practices to increase organic traffic, drive online conversion funnels, and optimize paid campaigns.
• Website Management: Optimize our B2B and consumer website presence and work with technology and content teams to enhance our messaging, website performance, and online lead generation.
• Consumer and B2B Marketing: Drive online marketing efforts targeting both consumer and B2B segments to drive increased visits and engagement, tailoring strategies and messaging accordingly.
• Marketing Operations: Take charge of critical tools to build and measure our sales pipeline and pipeline conversion, including managing our Lead Forensics, email marketing, and landing pages. Drive improvements in our tool integrations (Hubspot, Lead Forensics, Salesforce, etc.) and manage our marketing KPIs and performance reporting.

• Marketing Automation: Manage marketing automation platforms (e.g., HubSpot) for email marketing, lead scoring, and nurturing workflows to enhance customer acquisition and retention.
• Webinar Strategy: Partner with our Creative Director and Sr. Marketing Manager to plan effective webinar strategies that take advantage of partnerships, promotional opportunities, and thought leadership content in order to build our promotional lists and drive further engagement through the sales funnel.
• Product Management Support: Utilize your product management experience to contribute insights and oversee the development of consumer-facing websites and applications, ensuring a seamless user experience aligned with marketing objectives.
• Performance Analysis: Regularly analyze campaign performance, leveraging data-driven insights to optimize strategies and improve ROI across various digital channels.
• Collaboration: Communicates well and works closely with cross-functional teams including product, design, sales, and content to align marketing efforts with overall company goals.

We would love to bring on board someone who:

• Has proven experience with at least eight years in digital marketing with a focus on SEO/SEM, consumer, and B2B technology marketing.
• Can demonstrate success in managing marketing automation platforms (e.g., HubSpot) and lead scoring.
• Has hands-on experience in product management for consumer-facing websites and applications, understanding user experience and its integration with marketing strategies.
• Brings strong analytical abilities to interpret data, derive insights, monitor and act on KPIs, and make data-driven decisions to optimize marketing performance.
• Has excellent communication skills with the ability to collaborate effectively across teams, present ideas, and strategies in a clear and compelling manner.
• Is adaptable and thrives in a fast-paced startup environment, adaptable to changing priorities and willing to take initiative.
• Has a bachelor's degree in marketing, business, or a related field.
• Certifications in digital marketing and/or product management is a plus
• Has great energy, is self-reliant, resilient, accountable, and loves being a part of a high performing team
• Has infectious enthusiasm and can build internal and external backing for our growing suite of solutions.

Benefits

TruRewards

We offer our TruFamily members many benefits, including 25 PTO days wherever you are in the world, a fun and creative hybrid work environment, fully stocked kitchen of treats and drinks, plus fun summer and winter days out. Other TruRewards include a comprehensive Healthcare package with dental and vision coverage, as well as countless other softer perks.

As with everyone on the team, you'll have share options and own a part of the company's success.

If you are excited about this role but your experience doesn't align perfectly with every part of the job description, please apply anyway :-) Studies in this area report that some groups of us - like people of colour, people with disabilities and people from LGBTQ2+ communities, women etc. are less likely to apply for jobs unless we meet every single qualification. Here at TruRating we are committed to providing the most welcoming and inclusive work environment - free from any form of discrimination and inequality. What makes TruRating is us all thriving as part of a diverse and supportive culture - and we would love to welcome you to it : )