Director of Growth Marketing

What we do: AI Service Management (AISM) 

There are many examples of disruption in the consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? Aisera helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AISM solution for IT, HR, Customer Service, Facilities, and IT/Cloud Operations. With Aisera, organizations can provide a personalized and proactive experience for users by automating the resolution of tasks and actions.

The Team

We are a small but passionate team of 100+ based in the Bay Area. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

The Role

At Aisera, we’re building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.

As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale Aisera’s customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).

What You'll Do:

• Drive customer acquisition strategy, development, growth, and engagement
• Manage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversion 
• Ensure team’s ability to execute on company KPIs
• Spearhead campaigns focused on demand generation, including strategy for the short term and long term 
• Expertise in generating leads using various online and offline channels
• Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
• Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
• Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
• Regularly communicate recent changes and new feature offerings of our product  to our customers, and educating to ensure success based on needs
• Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
• Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
• Regularly report on growth marketing performance and insights to senior leadership

What You’ll Need:

• 6-8+ years of B2B growth experience at a SaaS or technology company. 
• 2+ years of experience managing a demand generation team
• Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Strong analytical skills with the ability to think and execute both strategically and creatively
• Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, Wordpress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
• Familiarity with buyer’s journey and marketing funnel stages
• A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
• Bachelor’s or higher degree in marketing, computer science, engineering, or related technical field
• Ability to work well in a startup environment, and a desire to move quickly while wearing many hats

Benefits of Aisera

Fun place to work

Demanding job

Great team

Great opportunity

Aisera Benefits

Medical, dental, and vision benefits

Holidays and flexible PTO

Paid family leave

401(k) plan

Stock Options

Employment Assistance Program