Director of Growth Marketing

Do you love a challenge? Are you passionate about cracking user acquisition and driving growth? If so, then Wanderu wants you!

At Wanderu, we are revolutionizing ground travel search not only in North America but across the globe. Our mission is to facilitate seamless travel between any two destinations, with a particular focus on ground and multimodal travel, such as buses and trains. As a pioneer in the industry, we offer an unparalleled opportunity to be part of an exhilarating, fast-paced startup environment where you can truly impact the world, one traveler at a time. 

Wanderu is deeply committed to fostering diversity and inclusivity. Founded by first-generation immigrants, we celebrate and promote diversity at every level of our organization. As a fully remote company, we empower our employees to create their ideal work environment, supporting their individual needs and preferences.

We seek individuals who are not just driven and solutions-focused but also possess a profound passion for their craft. Our team members are multifaceted and thrive in dynamic environments, always eager to tackle new challenges head-on.

About the Role:

As our Director of Growth Marketing, you'll be a strategic leader who thrives in a fast-paced environment. You'll wear many hats, from user research and competitor analysis to crafting and executing data-driven marketing campaigns across all channels. Your ultimate goal? To attract new users, understand their needs, and convert them into loyal Wanderu customers.

What You'll Do:

• Uncover Growth Opportunities: You'll be a master at user research, conducting market analysis and competitor research to identify untapped user segments and understand their pain points.
• Develop Winning Strategies: Based on your research, you'll create data-driven marketing plans that target the right audience with the right message at the right time.
• Channel Execution Pro: You'll oversee all marketing channels, including online paid search, performance marketing, brand awareness, offline marketing, and re-engagement campaigns.
• Be a Data Wizard: You're comfortable with a variety of quantitative and qualitative tools for measuring campaign effectiveness, attribution, and audience segmentation. You'll establish clear reporting processes to ensure reliable insights.
• Embrace Experimentation: You believe in a test-and-learn culture and use various methodologies to optimize channel fit, messaging, conversion rates, and ultimately, revenue growth.
• Leadership: You'll inspire a team of marketing professionals, setting clear goals, establishing project budgets, and mentoring team members.
• Cross-Functional Collaboration: You'll work closely with the user experience team to design seamless user journeys that convert users into customers.
• Communication Champion: You excel at communicating your ideas and strategies, fostering a culture of open communication within the marketing team and advocating for resources to achieve your goals.

What We're Looking For:

• Experience leading large-scale marketing campaigns for a high-volume consumer product.
• Proven track record of success across various marketing channels (paid search, performance marketing, brand awareness, offline, and re-engagement).
• Strong understanding of market research methods, including direct consumer response and competitor analysis.
• Familiarity with marketing analytics tools and platforms for campaign measurement, audience segmentation, and attribution.
• A "data-driven" mindset and experience using data to inform campaign decisions.
• Passion for experimentation and a commitment to continuous improvement.
• Experience setting goals, managing projects, and budgets.
• Leadership experience, including managing or mentoring other marketing professionals.
• Excellent communication and collaboration skills.

Bonus Points:

• Experience in the travel industry.
• Experience with product management or product marketing.

Ready to join a passionate team and make a real impact? We look forward to hearing from you!

We are proud to be an equal opportunity employer and embrace diversity in all its forms. We welcome individuals from diverse backgrounds and do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or veteran status.