Director of Growth Marketing

It's with that in mind that Beyond is looking to add a Director of Growth Marketing to our growing team. Reporting to the Senior Director of Content Marketing and Communications, you will have the opportunity to set the strategy and oversee the execution of growth marketing to drive user acquisition and funnel optimization.

This is a high-impact, high-visibility role that requires a unique combination of creative, technology, and analytical chops. You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue for self-service segments.

Before reading further...

Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!

As our Director of Growth Marketing, you'll be responsible for:

• Setting the product led growth marketing strategy for our global business

• Owning the execution of the product led growth plan to drive new Beyond users through performance marketing channels

• Collaborate on the end-to-end customer journey to ensure our users are onboarding and retaining successfully

• Leveraging insights garnered from close collaboration Partnerships, Sales and Product digital buyer’s journey and create the personalization strategy for campaigns and messaging

• Developing, executing, and optimizing compelling, high-impact campaigns and across paid and unpaid digital channels (search, social media, affiliates, referrals)

• Translating data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing  

• Helping deliver insightful reporting and analytics that shows how marketing programs impact revenue, define and track key metrics to optimize

So what kind of person are we looking for in this role? The person who will be successful in this role will be:

• Analytical - you are able to glean insights inductively and deductively from a set of patterns and data 

• Bias for Action - you take those insights to inform iterations on marketing programs, tactics and channel strategies 

• Collaborative - you know success involves others, and you establish trust quickly

• Curious - you have a beginners mindset - are a constant learner, eager to test, learn, and grow

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate: 

• 5+ years of experience building and scaling product led growth in a high growth SaaS company

• 3+ years of leading teams and marketing functions, ideally with a global scope

• Ability to organize, prioritize and manage multiple tasks with great attention to detail

• Strong communication with the ability to convey complex ideas with clarity 

So what can you expect after you apply? Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:

• Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your experience and interest, but also an opportunity for you to learn more about us

• Interview with our Senior Director of Content Marketing & Communications

• Complete a panel interview with our VP of Business Operations, Head of Partnerships & Senior Director of Content & Communications  

• Interview with our CEO

• Meet our CTO/Co-founder for a final interview