Director of Growth

About the Role

Location: Remote United States 

Role Type: Full-Time 

Reporting to: Chief Product Officer

Total Compensation: $180000 - $230000

• Base salary: $135000 - $175000
• Total compensation includes base salary plus a guaranteed monthly supplement

CodePath is proving the model for economic mobility at scale serving tens of thousands of students annually primarily from underrepresented backgrounds. Despite strong outcomes and year-over-year growth we still have a significant opportunity to expand our reach and serve a much larger portion of the Computer Science student body who increasingly need our programs to compete in an AI-native workforce.

The Director of Growth will lead CodePath from 40000 students served to 100000 annual enrollments. CodePath's platform curriculum and alumni network are under-leveraged growth assets. This role exists to turn them into a compounding enrollment engine: designing the in-product experiences that drive re-enrollment and referral activating alumni and student word-of-mouth at scale and layering on paid and outreach channels where they accelerate what's already working organically.

On the product side this role partners with Product to design platform experiences that drive re-enrollment reduce attrition and build the in-product mechanics that turn students into advocates. On the marketing side this role sets the channel strategy manages the paid media budget and makes data-driven decisions about where to invest and what to cut. On the outreach side it means overseeing a centralized digital-first system that reaches faculty advisors and academic champions at scale through HubSpot automation and AI-assisted personalization.

This is a strategic player-coach role reporting to the Chief Product Officer with direct leadership visibility and real autonomy. You will manage a Senior Manager of Growth Marketing & Outreach and work closely with Product Curriculum and University Partnerships building a lean team as the function grows.

The right candidate is an analytically rigorous AI-native growth leader someone who designs systems runs structured experiments and sees expanding economic opportunity for underrepresented students in tech as a meaningful differentiator.

Key Activities

Product-Led Growth

• Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts pathway progress social sharing referral triggers) and partner with Product to get them scoped built and measured

• Design and scale community-driven growth loops (alumni referrals student-to-student advocacy employer word-of-mouth) turning CodePath's 40000+ alumni network into a structured acquisition channel

• Build referral mechanics into the student experience that make organic discovery a scalable channel not just a side effect

Channel Strategy & Acquisition

• Own CodePath’s growth strategy and enrollment targets across student acquisition faculty and institutional outreach and enrollment lifecycle

• Set the growth channel mix: where to invest what to cut how to sequence across paid search social email champion outreach developer community channels (Discord GitHub Reddit technical content) programmatic SEO and product-led growth strategies

• Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance

• Define audience segmentation and messaging strategy across students faculty institutional champions and enterprise partners

Experimentation Data & Operations

• Run structured growth experiments using modern experimentation and analytics tooling (Amplitude Mixpanel Statsig or equivalent) and translate results into channel and budget decisions

• Own attribution infrastructure ensure all lead sources are properly tracked and reported informing and refining growth strategy

• Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales

• Define growth metrics and KPIs own reporting to the senior leadership team

Qualifications

Required

• Product-led growth + growth marketing experience. 4–8 years in growth ideally in a startup or high-growth environment. You've owned both in-product growth mechanics (referral activation re-engagement) and traditional acquisition channels (paid email outbound). You've built growth systems from scratch

• Community and network-driven growth. You've built or scaled referral programs ambassador networks or community-led growth loops

• Data and experimentation rigor.. You translate metrics into decisions. You’re comfortable with attribution problems funnel analysis A/B testing and cohort analysis. You use experimentation platforms and product analytics tools to run structured tests

• AI-forward. You've used AI to scale content production personalize outreach or automate growth workflows. You see AI as a force multiplier for a small team

• Strategic but hands-on. You set direction and you execute. You don’t wait for a large team or perfect information to get things done

Preferred

• Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub Discord dev-focused content platforms open source)

• Experience in EdTech higher education or workforce development

• Familiarity with university partnership cycles faculty decision-making or academic champion programs

• Experience owning a re-enrollment or retention metric not just top-of-funnel acquisition

• Experience creating sophisticated automated campaigns to large segmented audiences via HubSpot or equivalent email sequencing LinkedIn content-driven nurture

• Ability to communicate with multiple audiences. You can shift voice and message fluently across students faculty institutional partners and executive stakeholders

• Experience managing or mentoring a small marketing or growth team

• Commitment to CodePath’s mission to advance economic mobility through education

Compensation

CodePath has standardized salaries based on the position’s level no matter where you live. For this role we’re hiring for a Director level position at an annual base salary of $135000 to $175000. Total compensation is $180000 to $230000 which includes base salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Full-Time Employee Benefits:

This is a 100% remote position—work from anywhere in the U.S.! CodePath prioritizes employee well-being with a competitive benefits package to support your health financial security and work-life balance.

• Health & Wellness: Medical dental and vision insurance (90% employer-covered for employees and dependents) employer-funded healthcare reimbursement FSAs and Employee Assistance Program

• Financial Security: 401(k) employer-paid life & disability insurance and identity theft protection

• Work-Life Balance: Generous PTO paid holidays 10 weeks of fully paid parental leave and an annual year-end company closure (Dec 24 – Jan 2)

• Professional Growth: $1000 annual professional development stipend and home office setup support

• ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF) helping employees manage student loan debt

• Additional Perks: Pet wellness plans legal services home/auto insurance discounts and exclusive marketplace savings

What We Do

We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers intern at top companies and rise together to become the tech leaders of tomorrow.Breaking into the tech industry requires a number of factors: industry-relevant knowledge connections specific hard and soft skills an understanding of how to navigate the job search and the technical interviewing process. ​​Many college CS programs don't have the depth of resources or support needed to practically set students up for career success like keeping up with the latest industry trends building employer partnerships and providing access to critical internships where students can get a foothold in the industry.Even the most well-funded prestigious programs can have gaps that prevent a comprehensive education.

Why Work With Us

We believe tech excellence can be within reach for anyone given the right resources and the chance to apply them. When you work here you're helping make that real. If building a more inclusive future of tech alongside bright students college programs and top employers sounds like your kind of work CodePath is the place.

Gallery