Director of iGaming CRM Strategy
Job Description
Job Description
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting and iGaming platform across America. We share a passion for sports and iGaming and are industry leaders providing best-in-class service for all our customers.
BEHOLD! Caesars Sportsbook, America's leading sports book provider, has an immediate opening for a Director, of iGaming CRM Strategy. The Director of iGaming CRM Strategy will set, manage and execute our player retention strategies and processes from planning and costing, to building campaigns coupled with revenue management. They will work closely with insight team to segment databases, creating a truly personalized communication strategy across all channels.
What You Will Do:
What You Will Need:
Physical Requirements:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
WELCOME TO THE EMPIRE! Caesars is one of the biggest names in the world of betting and we are striving to become the largest sports betting and iGaming platform across America. We share a passion for sports and iGaming and are industry leaders providing best-in-class service for all our customers.
BEHOLD! Caesars Sportsbook, America's leading sports book provider, has an immediate opening for a Director, of iGaming CRM Strategy. The Director of iGaming CRM Strategy will set, manage and execute our player retention strategies and processes from planning and costing, to building campaigns coupled with revenue management. They will work closely with insight team to segment databases, creating a truly personalized communication strategy across all channels.
What You Will Do:
- Leverage all CRM systems and channels to take CRM to the next level - identifying opportunities for revenue growth and problem areas for resolution.
- Work to key KPI's which will help us deliver the business planned revenue budgets (player conversion, LTV's, ARPU).
- Establish and prioritize short, medium, & long-term projects that align with the business broader vision, expansion goals, & revenue targets.
- Identify key opportunities to enhance the player experience and improve retention rates and profitability including cross sell opportunities.
- Develop strategy to cross sell players between our various brands and platforms.
- Work with CZRs property loyalty marketing team in regarding to leverage property assets for player retention purposes (rooms, events and meal comps).
- Regular and comprehensive competitive analysis reporting and recommendations.
- Ensure all communications meet advertising, regulatory and legislative standards.
- Work closely with the Product team (Casino) to define new product enhancement that will result in higher retention and deposit conversion rates.
- Keep up to date with current CRM trends, best practices and items of interest and share these with the rest of the management team.
- Ensure the achievement and reporting of KPIs as established by the Business.
- Responsible for building and leading player segmentation strategies.
- Working closely with Creative Studio to deliver exciting on brand content (both visual and copy).
- Work closely with Player Acquisition team to ensure that we are maximizing the ROI of newly acquired customers.
- Influence business roadmap decisions with regards to player retention.
- Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of what motivates customers.
What You Will Need:
- End-to-end CRM management and/or product management background.
- Possess 5 or more years of experience in a CRM/Player retention management role.
- Previous player retention budget management (P&L, bonus spend management, promotions management, KPI management & reporting).
- Demonstrate hands-on approach to problem solving.
- Previous team management of employees in a CRM function.
- Establish and maintain effective relationships and partnerships with key stakeholders demonstrating a holistic business view.
- Demonstrate excellent organizational skills.
- Display strong interpersonal, communication, facilitation and presentation skills.
- Possess a university degree or proven equivalent experience.
- Possess previous experience in online sports betting and gambling.
- Working knowledge of digital marketing best practices including funnel optimization, UX.
Physical Requirements:
- Must be able to sit for extended periods of time
- Must be able to type and talk on the phone for extended periods of time
- Regular attendance in the office
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!
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Date Posted
04/06/2023
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