Director of International Marketing

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Fanatics, Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that use Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 Billion. We are expanding rapidly and globally – operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With 50% annual growth and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we foster an environment that helps us all do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

The mission of this role is to help lead marketing strategy and campaigns to raise Rokt’s awareness and brand attributes in supporting growth in international markets. With the support of Rokt’s regional marketing leads, the Director of International Marketing (based in our NYC HQ) will be responsible for delivering consistent, on-brand marketing campaigns to reach clients and prospects in key international markets (EMEA and JAPAC).

Rokt is looking for a strategic, collaborative, and proactive marketing leader to help develop a cohesive marketing plan that unifies marketing activities by working closely with the marketing team at Rokt headquarters in NYC and translating (and localizing) these programs into the international markets . Impeccable communication skills is a must for this role along with strong project management skills, being detail oriented, deadline driven with a creative mind. This candidate will be Rokt’s international marketing expert, with a focus on leveraging domestic expertise to grow Rokt’s brand health globally and increase consideration of Rokt’s products.

Responsibilities

The success of this role will be measured by the overall positive representation of the Rokt brand in international markets with direct correlations to desired business outcomes through effective brand story-telling activities to ensure that any touchpoint with Rokt is consistent across regions.

• Oversee brand management, regional customization opportunities, and working with our marketing team at HQ to launch all brand campaigns worldwide
• Ensure that Rokt’s various brand campaigns travel seamlessly across markets with custom, culturally relevant elements that resonate deeply in market
• Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, etc. that effectively reach our target audiences, considering regional nuances and findings
• Create a calendar of activations that includes key events and an always ‘on’ element so that Rokt remains highly visible and relevant to key target audience
• Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
• Facilitate a team environment, coaching the international brand team, and working closely with others to cultivate collaboration across markets
• Oversee the production and distribution of all marketing materials from regions to the US and vice-versa
• Chart the course for brand strategy and execution while being accountable for international regional marketing performance
• Collaborate with U.S. marketing leaders to report quarterly on regional marketing campaigns to provide a clear picture of overall global marketing performance for Rokt’s executive team
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional marketing initiatives
• Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
• Lead a team of regional marketing managers in London (EMEA), Sydney (AUS/NZ), and Tokyo (Japan) to execute top-knotch marketing campaigns

Requirements

• 5-7 years of experience in brand marketing with an international focus
• Demonstrates superior organizational and communication skills with a technical expertise in event planning
• Portray a keen interest and ability to push the boundaries in brand marketing by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivated and foster talent
• Some travel may be required

Benefits

• Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruitment process is tough but diligent. We’re constantly aiming to implement our value of “raise the bar” and set high standards for our Rokt’stars. This is essential in our high-performing, high-grow culture where we strive to bring in the brightest and best talent. Our teams thrive by challenging the status quo and we encourage all of our teams to unleash their desire to achieve something bigger.
• Join a community. At Rokt we’re a community of curious explorers. We’re not afraid of venturing into uncharted territories. We work together as one single, aligned team. We value diversity and transparency which is why we support a number of internal employee resource groups including an EDI steering committee, Rainbow Rokts that empowers our LGBTQIA+ Rokt’stars, Womxn who Rokt that promotes gender equality in tech, and more.
• Accelerate your career. We want you to unleash your full potential. This is why we have an annual ‘Level Up’ allowance of $5,000 that gives Rokt’stars the ability to take courses, attend events, go to training, and more to help our great employees become even better leaders.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We even incentivize individuals to utilize their PTO with “High 5” days, an additional 5 days of PTO when you’ve used 75% of your allotted annual paid leave. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. In order to unleash our potential, we want to ensure you’re able to keep your wellbeing a priority. This means you can enjoy a well-balanced, catered lunch 5x a week in the office along with healthy snacks. We also want you to feel at home when coming into work which is why we’re a dog-friendly office so you can bring your furry friend to work with you. As part of your wellbeing benefits, we offer a wellness stipend so you can enjoy the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
• See the world! We want our Rokt’stars to enjoy the ride. As we aim to bring meaning and fun to our everyday work, we host global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022, and Whistler in 2023). As we strive to build a community of curious explorers, we also offer generous relocation packages for those interested in moving to another Rokt office. We have bustling offices in great cities including: New York, Sydney, London, Singapore, and Tokyo.
• We believe we’re better together. We love spending time together and are in the office most days (most teams are in the office 3-4 days per week). We also get that you need to balance your life and your commitments so you have flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and we know our collective strength comes from how different we all are. We encourage you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $185,000 - $212,500 /year + equity + (great) benefits!