Director of International Marketing

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

The mission of this role is to help lead marketing strategy and campaigns to raise Rokt’s awareness and brand attributes in supporting growth in international markets. With the support of Rokt’s regional marketing leads, the Director of International Marketing will be responsible for delivering consistent, on-brand marketing campaigns to reach clients and prospects in key international markets (EMEA and JAPAC).

Rokt is looking for a strategic, collaborative, and proactive marketing leader to help develop a cohesive marketing plan that unifies marketing activities by working closely with the marketing team at Rokt headquarters in NYC and translating (and localizing) these programs into the international markets . Impeccable communication skills is a must for this role along with strong project management skills, being detail oriented, deadline driven with a creative mind. This candidate will be Rokt’s international marketing expert, with a focus on leveraging domestic expertise to grow Rokt’s brand health globally and increase consideration of Rokt’s products.

Responsibilities

The success of this role will be measured by the overall positive representation of the Rokt brand in international markets with direct correlations to desired business outcomes through effective brand story-telling activities to ensure that any touchpoint with Rokt is consistent across regions.

• Oversee brand management, regional customization opportunities, and working with our marketing team at HQ to launch all brand campaigns worldwide
• Ensure that Rokt’s various brand campaigns travel seamlessly across markets with custom, culturally relevant elements that resonate deeply in market
• Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, etc. that effectively reach our target audiences, considering regional nuances and findings
• Create a calendar of activations that includes key events and an always ‘on’ element so that Rokt remains highly visible and relevant to key target audience
• Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
• Facilitate a team environment, coaching the international brand team, and working closely with others to cultivate collaboration across markets
• Oversee the production and distribution of all marketing materials from regions to the US and vice-versa
• Chart the course for brand strategy and execution while being accountable for international regional marketing performance
• Collaborate with U.S. marketing leaders to report quarterly on regional marketing campaigns to provide a clear picture of overall global marketing performance for Rokt’s executive team
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional marketing initiatives
• Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
• Lead a team of regional marketing managers in London (EMEA), Sydney (AUS/NZ), and Tokyo (Japan) to execute top-knotch marketing campaigns

Requirements

• 5-7 years of experience in brand marketing with an international focus
• Demonstrates superior organizational and communication skills with a technical expertise in event planning
• Portray a keen interest and ability to push the boundaries in brand marketing by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivated and foster talent
• Some travel may be required

Benefits

• Force for Good. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars as well as anyone else who will be onsite at the Rokt NYC office – clients, contractors, vendors, and suppliers – to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high-performing, high-velocity culture - we only want the brightest and the best.
• Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - New York, Sydney, London, Singapore, Tokyo.
• Get the best of both worlds with a hybrid workplace. With 3 days in-office and 2 days remote, Rokt allows you to enjoy the best of both worlds. One week per quarter, you have the flexibility to work from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Salary Range: $170,000 - $212,500 /year