Director of Lead Generation

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

The Director of Lead Generation is responsible for driving FareHarbor’s inbound and outbound lead generation strategy, setting and successfully delivering the department’s objectives. The Director of Lead Generation should be an expert in lead generation strategies, comfortable leveraging various channels and techniques to drive a consistent influx of qualified leads. This individual should have a strong passion for driving revenue growth, be data-driven, and possess exceptional leadership skills. The Director will be responsible for building and managing a high-performing lead generation function, tracking market share, and collaborating with cross-functional stakeholders to achieve company objectives.

Lead Generation is a global function serving commercial teams in all regions where FareHarbor operates. The Director of Lead Generation will oversee people leaders in both Denver and Amsterdam, who lead teams located in their respective regions.

The role is based in our Denver office, and reports to the Director of Operations.

What you’ll do here:

• Lead and develop our lead generation team’s management, providing coaching, guidance, and support to enable their success.
• Develop and execute a proactive lead generation strategy to identify and research potential customers in the target market segments, utilizing new tooling, creating and iterating on lead finding automations, and allocating human resources to produce the best output.
• Optimize the “top of the funnel” approach and strategy to drive more inbound leads, with a focus on improving the quality of our inbound demand, including (but is not limited to) liaising with Marketing Agency Partner(s) to align our PPC strategy with commercial focus areas, and managing Capterra and other review-site bidding strategies.
• Adapt lead generation strategies to serve global sales efforts and a range of products.
• Implement effective lead qualification processes to ensure the quality and relevance of generated leads before handoff to the sales team.
• Manage our lead enrichment strategies to ensure we have the most accurate and up-to-date information in CRM.
• Continuously explore and evaluate new lead generation channels and techniques, staying ahead of industry trends and adopting innovative approaches.
• Build and nurture strategic partnerships and alliances to expand our reach and generate additional lead opportunities.
• Leverage technology platforms and tools to track, measure, and analyze lead generation performance, optimizing strategies based on data insights.
• Collaborate with commercial leadership to align lead generation efforts with commercial goals, ensuring a seamless handoff and effective lead conversion.
• Track and analyze competitors' market share, staying informed about their strategies, positioning, and key differentiators.
• Create Departmental Objectives and KPIs for the Business Development team that align with company strategy, and communicate these objectives to the function.

Requirements:

• Minimum of 8 years of progressive experience in B2B lead generation or demand generation roles, preferably in SaaS.
• Proven track record of developing and implementing successful strategies for proactive lead generation that have driven significant revenue growth, including experience testing/developing new automated strategies for lead generation.
• Prior success leading a globally-distributed management team
• Strong knowledge of various lead generation channels and techniques, including outbound prospecting, networking, and partnerships.
• Analytical mindset with the ability to leverage data and insights to optimize lead generation campaigns and drive continuous improvement.
• Excellent leadership and team management skills, with a track record of building and developing high-performing lead generation teams.
• Exceptional communication and interpersonal skills, with the ability to engage and build relationships with prospects and internal stakeholders.
• Results-oriented mindset with a focus on delivering measurable outcomes and exceeding lead generation targets.
• Familiarity with CRM systems and lead management tools to track and measure lead generation activities.

If you are a strategic thinker, experienced in proactively finding and generating new leads in the SaaS industry, and thrive in a dynamic and high-growth environment, we would love to hear from you. Join our team as the Director of Lead Generation and play a crucial role in accelerating our company's growth through effective and proactive lead generation strategies while staying informed about competitors' market share.

Benefits 

• Medical, dental + vision coverage
• 23 days of PTO + 12 paid holidays
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $96,324-$120,405, plus 15% bonus potential 

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

To learn more about how we use your information, see our Privacy Statement for Applicants. By submitting your application, you confirm that you understand and agree that your information will be processed in accordance with our Privacy Statement for Applicants.