Director of Lifecycle Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Lifecycle Marketing in the United States.

This role is a strategic leadership position responsible for defining and executing a comprehensive lifecycle marketing program that transforms first interactions into long-term engagement across multiple channels. The Director of Lifecycle Marketing will lead a high-performing team, collaborate with cross-functional partners, and craft compelling brand narratives that drive engagement, retention, and loyalty. You will oversee email, push, SMS, and other channels, ensuring a seamless and personalized supporter experience across global markets. This position requires a balance of strategic vision and hands-on execution, leveraging data, AI, and experimentation to optimize campaigns. It offers the opportunity to influence brand perception at scale, innovate with new technologies, and lead a dynamic, purpose-driven team. The role combines analytical rigor with creative storytelling, making it ideal for someone passionate about connecting people to meaningful experiences.

• Lead the vision, strategy, and execution of a global lifecycle marketing program across email, push, SMS, and additional channels.
• Build and manage a high-performing Lifecycle Marketing team, including direct reports and cross-functional partners.
• Develop and implement automated, personalized campaigns that drive engagement, retention, and supporter growth.
• Oversee the creation of compelling brand-driven messaging and storytelling aligned with organizational goals.
• Ensure consistency and scalability of branded communications across international markets while respecting local nuances.
• Monitor and govern email program health, including deliverability, compliance, and list hygiene.
• Partner with product, data, engineering, and design teams to enhance tools, infrastructure, and lifecycle experimentation.

Requirements:

• 8–10 years leading high-volume, brand-driven lifecycle programs in content-based or consumer internet platforms.
• 4+ years of management experience, building and mentoring cross-functional teams.
• Expertise in brand strategy, storytelling, and multi-channel lifecycle marketing (email, push, SMS, web).
• Strong technical knowledge of email infrastructure, automation, segmentation, and deliverability; experience with ESPs like Iterable or Braze.
• Experience leveraging data, AI, and machine learning for personalized messaging and campaign optimization.
• Excellent strategic thinking, cross-functional leadership, and communication skills.
• Proven ability to execute large-scale campaigns while balancing brand impact, engagement, and retention metrics.
• Comfort with leading experimentation and optimization to continuously improve lifecycle outcomes.

Benefits:

• Competitive base salary ($221,000–$260,000, depending on location).
• Comprehensive healthcare coverage including medical, dental, and vision.
• Flexible work arrangements, including remote work.
• Retirement plan with employer contributions.
• Paid time off, holidays, and professional development opportunities.
• Opportunities for national and international collaboration and exposure.
• Work in a mission-driven environment with high impact on user engagement and global advocacy.