Director of Loyalty, BWW

The Director of Loyalty at Buffalo Wild Wings will serve as the dedicated leader for the Blazin' Rewards loyalty program. You will be responsible for the program's growth targets and strategic vision, KPIs, program enhancements, member communications and promotions. The position reports directly to the VP of Loyalty, and part of both the Buffalo Wild Wings team and the Inspire Loyalty team. The role will oversee one Manager to support in the day-to-day management of the program, and will have key business partners across a number of teams. Role best suited for a loyalty, sports, and wings fan, eager to make a difference to Blazin' Rewards and BWW.

About Blazin' Rewards:
Introduced in 2017, Blazin' Rewards members can earn points at sports bars for everyday dining, with bonus points for checking in, playing trivia, picking favorite sports teams, etc. With over 12M members today, BWW aims to increase and engage its member base even more by enhancing the program and continually rewarding its passionate fans.

RESPONSIBILITIES

• 20% Ensure program maintains 1-3 year roadmap of Loyalty enhancements, inclusive of program goals, contribution targets, channel objectives, etc.
• 40% Lead program marketing to drive activation rates, engagement, and reduce churn across all channels (email, push, social, etc). Includes journeys and trigger marketing. Coordinate and execute tactics in partnership with multiple teams. Partner with Analytics team to measure success
• 20% Partner with IT, Ops, Brand, Digital, and Product to maintain program and to spearhead new programmatic build, launch plans, and ultimate implementation. Collaborate with Customer Care teams on initiatives for loyalty guest support.
• 20% Partnership management, inclusive of internal stakeholders (franchises), loyalty provider, contact center, agency support, etc.

EDUCATION & EXPERIENCE QUALIFICATIONS

• 4 Year / Bachelors Degree
• 8-10 years of strategy, digital marketing, CRM and/or loyalty experience.

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

• Experience in CRM and/or loyalty space and managing complex initiatives
• Strong communication, attention to detail and organizational skills
• Successful track record of program and promotion execution
• Exceptional interpersonal, communication, cross-collaboration, and team skills
• Experience with mobile ordering and/or mobile ecommerce preferred
• Experience working with agencies preferred.
• Curious and good sense of humor
• Experience in using data to drive decision-making

Buffalo Wild Wings fuels moments worth sharing - for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We're a brand on the rise, and we need great people as we write the next chapter of our story. If that's you, pull up a barstool.

It is the policy of Inspire Brands Inc.™ ("IRB" or the "Company") to treat all employees and applicants for employment fairly and to provide equal employment opportunities without regard to race, color, sex, religion, national original or ancestry, ethnicity, sexual orientation, gender identity, age, disability, genetic information, citizenship, military service or veteran status, marital status or any other characteristic protected under applicable federal, state, or local law. This policy applies to all employment practices including recruiting, hiring, placement, pay, promotions, transfers, training, leaves of absence, and termination.

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