Director of Loyalty Marketing

Director of Loyalty Marketing

Position ID: req45208

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

Director of Loyalty Marketing

• Electrolux provides consumers with holistic experiences made up of Products, Accessories, Consumables, Services, and Software, that can make a positive impact in their lives and to the planet.• This role is responsible for developing the strategy and executing our outbound direct consumer communications (i.e. email, direct mail), our unboxing consumer experience, our service & repair consumer experience, and our owner self-help online strategy and content in partnership with a cross-functional global and North America team. • This person will be an expert in post purchase marketing ensuring we deliver the timely and relevant messaging to maximize engagement and satisfaction with both the Frigidaire and Electrolux brands.• This person will lead a team of colleagues with diverse skillsets and be responsible for their career growth and development, achieved through continuous feedback and coaching.

Job responsibilities • Lead a team in building a best-in-class email, SMS program for North America. Define the tools and process needed to scale the program. • Develop our consumer communication strategy to sure we are maximizing customer engagement and monetization throughout the product lifecycle via multiple touchpoints.• Own the development and definition our CRM and CDP usage to allow us to message our customers effectively from the Marketing side.• Define and deploy the North America strategy to grow product registration through modern techniques and out-of-the box ideas; partner with global team to develop and execute global enablers for product registration and marketing opt in.• Develop the strategy, prioritize and execute the optimal branded consumer experiences in areas such as unboxing, service & repair, etc. in line with our global branded consumer experience principles.• Increase the take rate of our extended warranties and internal technician service calls.• Manage, create and define our owner self-help content and distribute on our websites and relevant 3rd party sites to reduce call center calls and increase consumer satisfaction.• Manage our customer review and advocacy programs by giving satisfied customers to tools to spread their love, while ensuring dissatisfied customers get the support they need. • Ensure the consumer and brand is always in focus as we develop and deploy initiatives, while still delivering on key business objectives.• Work with the global team to continuously share NA best practices and deploy best practices from other BAs.• Key KPIs this position will be responsible for: email performance (revenue, CTR, unsub), registration and warranty growth, increasing customer reviews and onboarding NPS.• Other duties, as required.

Reporting to: • This role will report to the Sr. Director of Consumer Journey.

Competencies needed in the role

• Passionate - about the consumer, our brands, delivering simply outstanding experiences, and continuously improving through systematic testing and deployment.• Problem-solving - you think differently to come up with unique solutions.• Prioritization - you have the ability to focus on what is important, while saying no or delaying project when appropriate. • Lead - You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it. • Collaborative - you work very well with others to move projects forward in a complex and global environment. • Organized - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals. • Agile - you work with urgency, analyzing and adapting to different situations, quickly understanding changes and reacting confidently and decisively. • Results-driven. Maximizing efficiencies and hitting KPIs with a data-driven approach are just the beginning: your real passion is delivering products that change and enhance lives. The rest is a bonus. • Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You'll also have the stamina essential to delivering results in both the short and long term. • Ambitious - You always strive for better, in your work and for your future. • Integrity and respect- you maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.

MINIMUM QUALIFICATIONS • Bachelor's Degree in Marketing or related discipline required, MBA strongly preferred.• Minimum 15 years of digital and customer marketing.• Minimum 8 years of people leader experience. • Proven ability to implement marketing strategies based on consumer insights.• Proven ability to leverage data driven decision making to positively impact business results.• Outstanding oral & written communication skills; strong presentation skills with ability to engage an audience.• Demonstrated track record of influencing priorities and motivating cross-functional partners for support.

COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.