Director of Market Research

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
The Director of Market Research is at the center of product and marketing strategy, providing critical insights from the market that inform product development and promotion. The ideal candidate will have a flexible research skill set and be able to drive a coherent program of testing potential product content and features as well as product positioning, messaging, and samples. The Director of Market Research will report to the SVP Product Marketing and Go To Market Strategy and will work frequently with colleagues on the marketing team as well as partner with the Product and Sales teams on the research roadmap.
"Amplify's COVID-19 vaccination policy requires all staff to provide proof of vaccination for in-person meetings unless an approved exemption is provided. "
Responsibilities:

• Develop a strategic research program and identify the best methodologies to inform ongoing product development as well as messaging and sampling:
• Work closely with the Product, Marketing, and Sales leaders to assess research needs and drive a market research agenda for individual products and, in some cases, for cross-product questions.
• Advise on best methodologies for answering particular questions.
• Conduct field surveys and interviews and/or focus groups as well as manage research vendors to conduct research on Amplify's behalf.
• Create clear goals and objectives for each research project, as well as interview/focus group protocols and survey questions (or manage a vendor to create these deliverables).
• Manage multiple research projects simultaneously to meet established deadlines, prioritizing with input from Product/GM, Marketing and Sales leaders.
• Evaluate the results of market research projects and provide a topline analysis/report of what the implications are for the business (or manage a vendor to do this).
• Establish a roster of strong market research vendors and consultants who we can call upon to expand our capabilities.
• Build relationships with leaders across Sales, Marketing, Product, Corporate Strategy, Customer Success, and other teams.

Basic Qualifications:

• Bachelor's degree or equivalent
• 4+ years in market research, including both qualitative and quantitative methods
• Experience in K-12 education research
• Track record of excelling at cross-functional collaboration

Preferred Qualifications:

• Graduate degree in the social sciences
• Excellent organizational skills and strong attention to detail
• Strong written and verbal communication skills
• Experience selecting and managing vendors
• Entrepreneurial-as a new team, we're constantly innovating and adapting

What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a lucrative 401(k) plan, incentive stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $135,000- $155,000.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.