Director of Marketing

Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our B2C  marketing initiatives across all channels.  Our Director of Marketing will create and manage the day-to-day marketing activities and long-term marketing strategy for the company. If you live and breathe digital marketing and thrive in a fast-paced environment, we want to talk to you.

Bitcoin Depot is the largest multi-cryptocurrency ATM Networks in the world offering users the ability to buy and sell Bitcoin, Litecoin, and Ethereum instantly at 15000+ locations made up of BTMs and BDCheckout locations. Our mission is to bring cryptocurrency to the masses.

We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. Additionally, we recently announced a definitive agreement for becoming a publicly listed company.

 Responsibilities

 B2C Marketing

• Manage a team of digital marketing professionals, content writers, and graphic designers
• Manage a large # of complex and diverse Google Ads campaigns
• Manage E-mail, SMS, and social media lead and demand generation campaigns 
• Manage our SEO and SEM efforts
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.  Brainstorms new and creative growth campaigns and strategies
• Oversee creation and execution of our comprehensive social media and PR Strategy
• Create a regular publishing schedule for relevant demand generation and social media channels
• Curate and promote company activities, relevant industry-oriented news and activities to highlight as a thought leader for its target markets
• Manage and develop advertising creatives through coordination with staff copywriters and designers

Product Marketing

• Define customer segments, buying cycles, and buyer personas
• Craft compelling messaging and positioning that addresses a buyer’s needs and invokes the desire to engage
• Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, and email marketing campaigns, retention campaigns
• Manage the content, flow, navigation, messaging and user experience of the corporate website and associated web properties
• Develop sales plays, presentations, and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
• Continuously evaluate the user experience and product communications and take the initiative to improve 
• Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators

• Manage the selection, registration and logistics for conferences and trade shows

Qualifications

• 7+ years' product marketing, B2C marketing, or marketing analysis experience at a consumer products, financial services, or e-commerce company in a leadership role managing a team 
• Must be proficient in Google Ads and Google Analytics
• Must be proficient in SEO, SEM and Marketing Automation (outbound SMS & email)
• 10% - 20% Travel Required
• Advanced Excel and Powerpoint skills

• Excellent written and oral communication skills
• Self-starter, ability to thrive in a fast paced, start-up environment
• Bachelor's degree in marketing, communications or other related field

Benefits

• Competitive Salary
• 401K Matching 
• Generous PTO
• Health benefits offered with a company contribution towards premiums
• Wellness benefits 
• Revenue Sharing Plan 
• Casual dress environment when in office
• Monthly company celebrations
• Advancement opportunities based on results
• Weekly catered lunches 
• Premium coffee and tea provided by Buckhead Beans

We are an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.