Director of Marketing

The Director of Marketing will be responsible for the development and execution of a comprehensive marketing strategy and plans for Angel City FC. This position will work closely with the Marketing team and collaborate with our Content, Community, Partnership, Merchandise, PR, and Game Presentation/Live Experiences teams to build campaigns to drive fandom, engagement, and revenue. This role is also responsible for setting the strategic vision and executional plan to grow our owned channels – website, email, app, and social – while using key consumer data to drive efficiency of messaging.

Key Responsibilities:

Marketing Strategy and Execution

• Build, develop, and lead a Marketing team responsible for bringing the club’s brand to life through integrated marketing strategies across multiple platforms, including digital and social media, advertising, promotions, live events, and matchday
• Create authentic player, team, community, and club campaigns to deepen relationships with our fans as well as connect with new audiences and grow the fanbase
• Develop campaigns in support of the club’s ticket sales and promotional strategy, including the development of a match-by-match advertising plan
• Oversee creation of annual marketing budget
• Develop creative briefs and work with internal and external creative/content teams

Cross-Departmental Collaboration

• Work alongside our Community / Social Impact team to live our values through events, activations, storytelling and content
• Foster collaboration with Corporate Partnerships team to ensure fulfillment and integration of corporate sponsors into marketing, advertising, and promotional initiatives. Actively participate in partner asset creation discussion and advise on how best to utilize assets to expand the marketing message for the club.
• Collaborate with the Business Analytics and Strategy department to bring fan journeys to life across the organization, lead go-to-market efforts for all ticketing products, merchandise sales, and matchday communications

Qualifications:

• 8+ years of related experience in marketing, preferably in sports/event marketing or agency work
• Proven leader with a demonstrated track record of achieving and exceeding business objectives
• Proven strategic thinker with the ability to ideate, develop, and execute plans, as well as assessing the long-term implications of current choices and decisions
• Command of basic accounting principles and budget management
• Proven ability of displaying a high level of attention to detail and strong organizational skills to prioritize projects and responsibilities
• Dynamic, approachable personality with demonstrated relationship-building skills
• Excellent written and verbal communication skills, including the ability to present to partners, C-Level executives, and co-workers
• Ability to successfully function at a high level in a fast-paced environment
• Innovative and creative thinker, who can contribute ideas and participate in cross-departmental efforts throughout the organization

Work Environment:

• Ability to work all home match days, non-traditional hours, including evenings, weekends, and holidays
• Employee must be able to set up partner and match day promotional and event programs. Promotional setup often requires carrying moderate sized promotional materials or boxes, so employee must be able to lift and carry up to forty (40) pounds