Director of Marketing

Predicine is a Silicon Valley-based global precision medicine company that is committed to developing the first- and best-in-class liquid biopsy cancer diagnostics and precision medicine portfolio to address the unmet medical needs in global drug development.

Predicine has developed an international business utilizing its innovative liquid biopsy technology and molecular insights to empower biopharma partners in clinical drug development and expand opportunities around new oncology medicines. Fully recognized by global industry leaders, we are partnering with the top 10 MNC BioPharma's to support biomarker-driven clinical trials in US, EU, APAC including China.

At Predicine, we believe people are our most important asset and we are dedicated to creating a great place to work. We value a culture of Integrity, Innovation, Quality, Respect, Courage, Collaboration, Caring, and Communication.

We invite people who share the same values to join us !

The Director of Marketing will report to the CEO and will lead and oversee activities to identify, create and grow partnerships with pharmaceutical, biotechnology and related companies.

A successful candidate will have extensive knowledge of oncology precision medicine, current biomarkers in development, clinical trials, deep technical understanding of current solutions, and comprehensive overview of the competitive landscape. This role will be focused on strategy development including technology evaluation to ensure compelling and competitively differentiated products and solutions in the field.

What you will get to do:

• Build a robust digital marketing strategy that drives awareness, customer acquisition and retention.
• Craft messaging and lead in positioning and messaging.
• Communicate memorable stories that evoke emotional attachment to the brand and that builds the reputation and desirability.
• Create and execute marketing strategy to drive brand positioning, brand storytelling, digital and social marketing, partner/channel marketing, and targeted advertising.
• Develop a brand strategy that strengthens brand image.
• Create brand-enhancing, traffic-driving, conversion-focused marketing initiatives that drive and deliver leads.
• Define measurements of marketing effectiveness, implement tracking and reporting on measurements, and communicate these regularly with teams and leadership
• Improve marketing ROI by improving segmentation, targeting, and messaging to drive more targeted content
• Conduct and analyze consumer insights to understand brand perception and address gaps in engagement.
• Partner with the founders and senior team to set clear expectations for the marketing plan and its impact on budget, headcount, earnings, cash flow, and ROI.

Requirements/Skills/Relevant Experience:

• Minimum of 10- 12 years' experience in marketing and/or digital marketing roles within life science arena
• Ability to drive engagement initiatives that deliver conversion and bottom-line results
• Strong integrated marketing mindset to balance online and brand management, partner/channel marketing, paid and earned media, social media, event marketing, , influencer engagement, and targeted advertising.
• Experience in diagnostic/oncology marketing.
• Shared belief in the company's foundational principles and mission to impact lives
• Strong commitment to operating through our core values of passion, positivity, teamwork, and integrity
• Builder of rapport at all levels of the organization
• Strong balance of right and left brain - both creative and innovative but also naturally data-oriented
• Down to earth, roll-up-your-sleeves personality who can just get it done and rally others to take initiative

We require all Predicine employee's to be fully vaccinated and provide proof of vaccination on their first day of work. Predicine is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal law.