Director of Marketing

Director of Marketing
Department: Marketing
Employment Type: Full Time
Location: Cambridge, MA
Description
At Iterative Health, we are pioneering the application of powerful, proprietary artificial intelligence tools to the practice of gastroenterology and drug development. We've set out to drastically improve clinical decision making while meaningfully improving patient lives through better diagnosis, disease management, and treatment, leading to better health outcomes.
As Marketing Director, you will lead a key commercial function within Iterative Scopes that partners with external stakeholders and internal commercial and technical teams to support our commercial and company goals. As a member of commercial management, you are a thought partner and leader who proactively identifies opportunities to drive awareness, education, and adoption of our technologies by all relevant customers and stakeholders.
The role is multifaceted and combines strategy development and decision making with day-to-day management and execution to drive high quality results.
Key Responsibilities

• Lead a Marketing team of 3-5 team members; assess resourcing needs and organizational design to enable commercial success
• Provide direct reports with managerial support, feedback, coaching, and guidance to drive excellent team performance and individual professional development
• Own functional strategic planning and develop near-term and longer-term marketing strategy and team objectives and metrics in alignment with company strategy and values
• Set and execute to a quarterly and annual marketing team budget
• Own cross-functional marketing initiatives spanning Sales, Customer Success, Scientific Strategy, Product, and leadership teams by gaining alignment and driving for results
• Accountable for the development of product marketing plans for all Iterative products, and subsequent execution of plan tactics to drive product awareness and adoption
• Jump in to support the Marketing team's day-to-day work activities as needed, with the right prioritization so as not to lose sight of the big picture
• Drive key external relationships with agencies, vendors, business partners, and customers, creating alignment through relationship building and interpersonal influence
• Partner closely with commercial leadership to deliver commercial success, owning the marketing component of the commercial launch of new products

Requirements & Qualifications
Ideal Candidate Profile:

• You have proven experience in healthcare B2B marketing leadership roles, building and leading teams to deliver marketing results
• You have knowledge and experience in the healthcare industry, especially in drug clinical development and the role of Pharma, CROs, and clinical research sites in advancing medical research
• You are a trusted functional leader who has experience working in successful VC-backed startups or other fast growing companies
• You are an outstanding communicator and can build a sphere of influence at all levels
• You are agile when it comes to building relationships and influence without authority
• You dive head first into accepting diverse and challenging assignments with rigor, intellectual curiosity and tenacity, and you are hardworking, fearless, forward-thinking, credible, conscientious and creative
• You identify operational gaps, plug the holes, and just make things work, with an eye for how to improve processes for future efficiency

Minimum Qualifications:

• Bachelors degree is required
• Minimum 7 years professional experience in healthcare-related industry, with minimum 3 years in B2B marketing engaging healthcare providers or hospitals
• Minimum 3 years experience leading teams of 3 or more direct reports

Preferred Qualifications:

• Advanced degree in business or role-relevant disciplines
• Prior B2B strategic marketing experience building a brand and launching new AI/ML software or AI/ML as a medical device
• Strong knowledge of clinical research, clinical trials, and physician workflows
• Proven track record of creating demand and delivering marketing qualified leads from key decision makers in healthcare (AMCs, large group practices, and physician networks)

Benefits

• Vision/Dental/Medical Insurance
• Life/Disability Insurance
• Maternity/Paternity Leave
• Stock Options
• Flexible Work Hours
• Unlimited Paid Time Off
• Fun Workspace! (Standing Desks, Balance Boards, Ping Pong Table, Pick your own workstation set-ups!)
• Free Snacks and Drinks (Jura Espresso Maker + Snacks upon requests!)
• Free lunch on Fridays