Director of Marketing

Lili is an all-in-one banking app designed for small businesses. Combining banking services with real-time expense tracking, tax tools, and financial insights, Lili empowers independent workers with the tools they need to stay in control of their finances while saving time and money. Led by serial entrepreneurs with 20 years of fintech experience, CEO Lilac Bar David and CTO Liran Zelkha, Lili is backed by Group 11, Target Global, Foundation Capital, AltaIR Capital, Primary Venture Partners, and Torch Capital. Founded in 2018, Lili is headquartered in New York and serves customers in all 50 states. To learn more about Lili, visit Lili.co.

Innovation is in our DNA. It’s in our users’ DNA. We’re deeply humbled (and also running around screaming with joy!) to have been named one of the 50 Most Innovative Companies in the World in 2022 by @fastcompany, and ranked #1 in the Personal Finance Category.

Lili is looking for an outstanding Director of Marketing. In this position, you will be responsible for Lili’s marketing strategy, brand marketing activities, communication and PR.

RESPONSIBILITIES

• Develop our brand positioning and messaging.
• Create and execute the company's content strategy
• Develop and lead the value proposition and go-to-market strategy and work hand-in-hand with our growth team.
• Lead all PR activities 
• Managing all offline marketing efforts including events, conference calls etc
• Build and enhance our community and social media presence
• Track trends, competition, and market needs to identify new opportunities

Requirements

• 5 years' managerial experience in Fintech/small business marketing, with a focus on startups
• Combine both high-level strategic and creative thinking with a hands-on understanding of customers and products
• Understand markets, competition, and how to leverage core competencies to create defensible strategies
• A team player with a proven track record of successfully working cross-functionally to hit goals.
• Storytelling mindset and capabilities to inspire the community towards action
• Agile, adaptive, and comfortable working in a performance-oriented, fast-moving startup environment5+ years of managerial experience in Fintech Marketing roles
• Combine both high-level strategic and creative thinking with a hands-on understanding of customers and products
• Understand markets, competition, and how to leverage core competencies to create defensible strategies
• A team player with a proven track record of successfully working cross-functionally to hit goals.
• Storytelling mindset and capabilities to inspire the community towards action
• Agile, adaptive, and comfortable working in a performance-oriented, fast-moving startup environment

Benefits

• Competitive salary
• Stock Options
• Health Insurance Benefits
• Vision Insurance
• Dental Insurance
• Retirement Account - 401(k) plan
• Paid Vacation and Sick Time