Director of Marketing

Campus Ink is a rapidly expanding apparel company with a focus on design, brand management, and e-commerce solutions. We are looking to bring on an experienced senior-level director of marketing with strong experience managing e-commerce brands, impressive organizational skills, creative flair, and a talent for project management in order to help take our team to the next level. This role will manage the entire marketing department of Campus Ink.

Note: This is not an entry-level marketing position. This role will oversee the entire marketing department at Campus Ink.

About Campus Ink

Campus Ink operates DTC & B2B merch platform in the collegiate space under three different verticals and operates as a both a marketing agency and e-commerce solution for its clients. Campus Ink recently received an investment by Mark Cuban and was recently listed as an Inc 5000 fastest growing company.

Campus Ink Sports (NIL)

We build licensed merch platforms for universities so their athletes can sell merch and profit of their name image and likeness. Each white labeled platform is unique in that it is completely branded to the store, with it's own community, brand and ecosystem.

Campus Ink Greek

We also manage the e-commerce brand of National Greek Headquarters. Similar to our sports division, each brand is independently run and operated with its own dedicated channels. Meanwhile, our student designer program trains students on campuses in design, sales & marketing, to support the athletes & sell to other organizations.

Requirements

• Work directly with the CEO and leadership team to manage the entire marketing arm of Campus Ink.
• Oversee marketing teams for NIL & Greek e-com platforms to develop year-long strategies for apparel brands.
• Oversee marketing team focused on hiring, managing, and training student program.
• Strong understanding of audience building, customer acquisition, and SEM.
• Work to unify overall company vision, branding, and strategy.
• Develop unique and creative strategies that drive sales results for each of Campus Ink's verticals.
• Strong in SEO, bog, social, paid & campaign management.
• Be data and numbers driven to provide year-over-year revenue growth.
• Strong in email campaign management and list building (Klaviyo).
• Ability to see trends, forecast and innovate new and viral campaigns to accelerate growth.
• An expert in content creation and distribution. Have a strong ability to teach value-based marketing.
• Be able to teach and work with a young and growing team.
• Manage a marketing budget, oversee costs both for digital and in person activation
• Strong understanding of e-commerce metrics via Shopify & Salesforce.
• Must have 5+ years in Management Experience

WHO ARE WE LOOKING FOR?

This is not a corporate job and we are looking for people to join our team who are excited about all that comes with that! We are enthusiastic about change, spontaneity, and figuring things out as we go. Campus Ink has pivoted in the last year to be a tech-enabled agency that is moving at a fast pace.

We approach our work with an attitude of fun, resourcefulness, adaptability, and resilience with impeccable communication skills. We are looking to add someone with very strong account management experience, an understanding of the arts, and who isn't afraid of managing high-profile brands and influencers. The best fit will most likely have worked for a high-powered corporate agency, and while it was a great experience, didn't feel like it was a long-term culture fit.

If this sounds like you and you're looking to transition your skills into a new environment, one where your ideas will be heard and your opinion is truly valued, Campus Ink could be the perfect fit!

Campus Ink has grown 40% year over year since it's re-founding in 2015 and we are excited to find people who are ready to help write the next chapter.

• Printing + Fulfillment Center in Champaign, IL https://www.youtube.com/watch?v=-TCs1PQK8II
• Full Suite E-Commerce Experts (we design, operate, and market official merch stores on behalf of our national clients)
• Introduction to Company: https://www.youtube.com/watch?v=u1Qqae4S7xc
• Client Store Examples: https://www.youtube.com/watch?v=RlvrD2XLu98&t=
• Client Store Examples: https://www.youtube.com/watch?v=wW199FPEMDE
• Campus Ink in 60 Seconds: https://www.youtube.com/watch?v=wBjWBXMdaIs

Benefits

• Unlimited PTO
• Flexible Work from Home
• 401K
• Healthcare
• Work directly with Mark Cuban and other notable investors :)