Director of Marketing

The Director of Marketing is responsible for the overall marketing efforts for Human Element. This includes developing and executing business-specific marketing objectives and action plans to reach targets from brand awareness, service promotion, and internal culture branding. This role will continue to build and maintain a working relationship with Adobe. This role will ensure that design projects adhere to the various Human Element style guides, and ensures a consistent look and feel. REMOTE

Essential Job Functions

• Responsible for the overall marketing efforts for Human Element.
• Develop, execute and evaluate marketing objectives and action plans related to brand awareness, service promotion, and internal culture branding.
• Work cross-functionally and collaboratively within the organization to ensure cohesiveness and aligned activities are achieved to accomplish key goals
• Planning, directing, and coordinating marketing efforts (inbound and outbound, promotions, SEO, SEM, social media, public relations, event planning, etc).
• Collaborate with teammates to maintain a consistent brand voice and message across all customer interaction points
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Supporting sales and lead generation efforts.
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Coordinate company publicity interviews and press conferences
• Lead efforts for Human Element website, including content strategy, producing marketing copy and managing social media outlets
• Craft and send regular communications with company updates
• Coordinate trade show events and scheduling
• Join social media groups and professional platforms to discuss industry-related topics
• Network with industry experts and potential clients to drive brand awareness
• Gather customer feedback to inform sales and product teams
• Keep current on industry and market trends, as well as marketing tools and required certifications
• Participate in an active role on the Human Element leadership team.

All of our humans are expected to:

• Attends and participates in team and company-wide meetings
• Adhere and uphold the Human Element core values at all times
• Be available and willing to help the team when needed
• Stays up to date with industry trends, including eCommerce, Magento and Adobe
• Have fun at work!

Requirements

• Bachelor's degree in marketing, business or related field
• 5-10 years of marketing experience
• Experience in an eCommerce agency preferred
• Excellent leadership skills at a high level
• Strong ability to work across all levels of an organization
• Ability to present concepts in new ways and from new perspectives
• Well-versed in using SEO and social media strategies to attract and retain clients
• Creative, thinks "outside the box" and is an idea generator
• Proactive and considers the impact and implications of initiatives and decisions
• Great decision making and collaboration skills
• A team player that works well across all levels of an organization