Director of Marketing

Job Description

The Director of Marketing secures and maintains new search agreements, using a consultative sales approach to cultivate relationships with client decision-makers. The goal is to maximize market penetration and exposure for the company within the assigned territory, ultimately impacting revenue and market share growth.

Job Tasks:

• Create and maintain a high level of personal visibility in the industry.
• Source leads within the territory through a thoughtful sales strategy to identify current or potential openings appropriate for perm physician services.
• Generate new lead sources to increase potential contracts by integrating into the market through association memberships, keeping current with local news, and maintaining contact with previously placed physicians and clients.
• Develop an understanding of each client's decision-making process by consulting with client stakeholders to identify and contact the appropriate decision-makers (C-level administrators) for each opportunity.
• Overcome potential client concerns and objections by educating them on the benefits of AMN Physician Solutions' unique process to align with their strategy.
• Consult with existing clients to uncover additional search opportunities, by identifying potential new revenue streams and recommending succession planning approaches.
• Target marketing efforts by developing specific business plans based on unique client information to ensure discussions with clients reflect their market, competitive environment, and organizational footprint.
• Qualify each potential search opportunity by analyzing the position, compensation, and other factors compared to market norms to determine whether it is a competitive position that AMN Physician Solutions can reasonably expect to fill.
• Negotiate search contracts, including rates and terms to balance client's needs with service options supporting profit.
• Maintain Salesforce by updating the system with all new leads, meetings, and opportunities by entering every contact made to follow up appropriately as needed.
• Maintain monthly communication with all potential and current clients through email, phone, social media, and face-to-face meetings to maintain relationships and quickly uncover additional needs.
• Consult with clients on the full spectrum of relevant AMN services to introduce cross-selling opportunities to PLS businesses and other affiliated AMN representatives in other specialties/territories.

Internal Customers & Partners

• Marketing team members
• Recruiting counterparts
• Counterparts in Locums and other AMN sister companies

External Customers

• C-level executives, administrators, practice owners, HR, Medical Directors, and other hospital leaders.
• Salesforce for sourcing and contact management
• Internet and LinkedIn navigation to research clients, find leads, current events
• MS Office (Word, Excel, PowerPoint, Outlook)

Our Core Values

Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation

At AMN Healthcare, our diversity, equity, and inclusion philosophy is grounded in the belief that we should respect all voices, seek different perspectives, and succeed when we act together as a positive force for all of humanity. AMN Healthcare strives to foster a workplace of belonging where all team members can be their authentic selves, where we can apply our collective skills to innovate solutions that empower the future of care. AMN Healthcare is an equal opportunity employer.

Pay Rate

$76,000 - $94,500 Salary

Final pay rate is dependent on experience, training, education, and location.

This position may include additional compensation such as bonus or commission. Please ask your recruiter for more information.