Director of Marketing

Role Summary
We’re seeking a smart, highly motivated self-starter to join the team as our Director of Marketing. As the company's storyteller, you'll be responsible for driving brand awareness by developing captivating content. This role will bring a strategic focus to the content and marketing tactics needed to create awareness and deepen engagement with our clients and others. The ideal candidate possesses exceptional writing skills and can translate complex software concepts into content that resonates with our audiences.
Duties include but are not limited to: managing the setup, maintenance, and ongoing overall infrastructure of digital tools that support marketing efforts, such as web, social, and email marketing. The marketing director will track and drive strategies and tactics that inform and lead digital performance and generate steady leads.
Responsibilities:

• Lead and execute the creation of creative content, layout, and copywriting for web, social media, infographics, tri-folds, banners, trade show booths, advertorials, digital and traditional ad buys, thought leadership, white papers, and more for clients and internal stakeholders.
• Collaborate with the company president and sales team on the planning and execution of marketing, communications, and public relations campaigns and strategies that generate a steady and proven flow of lead generation.
• Track and monitor lead data across multiple platforms in support of software sales and licensing.
• Manage email marketing content to increase response rates, create campaigns, define strategy, analyze results, perform A/B tests.
• Prepare campaign and lead marketing reports and consult with the president on month-over-month growth strategies.
• Support the purchase, tracking, and expense entry of select client and company-related purchases as assigned and approved by the president.
• Lead and execute the setup and management of digital advertising strategies on Meta, Google Business, and LinkedIn.
• Assist with multiple projects as assigned and/or approved by the president, and work independently in a detail-oriented, fast-paced, fun, innovative, and deadline-driven environment.

Required Skills/Abilities: 

• 5-7 years’ of full-time experience in marketing, specifically in content marketing, message development, product go-to-market, and/or branding within a high tech/ed tech organization.
• Strong organizational skills.
• Ability to collect and interpret feedback, execute on vision, and collaborate closely with team members.
• Ability to work in a fast-paced environment while managing competing priorities.
• Problem solver with a positive can-do attitude.
• Ability to work independently.
• Collaborative team player and self-starter.
• Proficiency in Microsoft Office.
• At least eight years of proven marketing and public relations experience.
• Strong copywriting skills. A portfolio with current work examples is required for consideration.
• Proficient in Meta and Google Business ad placement and management.
• Experience with Google Analytics.
• Demonstrate social analytics tool knowledge.
• Adequate knowledge and implementation of SEO on web and social.
• Knowledge of online marketing and a basic understanding of major marketing channels.

Preferred Skills/Abilities:

• Proficient in Constant Contact.
• Previous advertising agency experience is a plus.

Education and Experience: 

• A bachelor's degree in marketing, public relations, journalism, or a related field is preferred.
• A master's degree preferred.

About nFocus Solutions
nFocus Solutions is dedicated to the development of innovative technologies and intelligent business solutions for the public sector. We are a leading provider of applications, services, and technologies that nonprofit organizations, communities, first responders and government agencies rely on to deliver services to the public at large. Our high-quality data management and analysis software enables our clients to achieve clear, well-defined results that change the world.
At nFocus Solutions, we are committed to a diverse and inclusive workforce. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of innovation. nFocus Solutions is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.