Director of Marketing

Abacus Business Computer (abcPOS)is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools. Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base — from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises — with scalable, reliable, and innovative business solutions. About the Role We’re seeking a strategic, results-orientedDirector / Head of Marketingto lead our marketing team in driving brand growth, customer acquisition, and market presence across North America. This is a key leadership role where you will partner closely with Sales, Product, and Customer Success to build a scalable growth engine and strengthen our position in the restaurant SaaS space. Key Responsibilities • Develop and execute comprehensive brand and marketing strategiesto boost visibility, credibility, and engagement. • Lead multi-channel digital marketing efforts, including SEM, SEO, social media, email campaigns, and website optimization to maximize lead generation and conversion. • Create and manage product marketing assets, such as launch campaigns, case studies, videos, brochures, and sales enablement materials. • Plan and execute co-marketing initiatives, industry events, and PR activitiesto amplify our brand presence. • Build, manage, and mentor the marketing team, while overseeing relationships with external agencies and contractors. • Establish and monitor key marketing metrics(CAC, ROI, MQLs, etc.) and generate performance reports for continuous improvement. • Support Sales with aligned marketing campaignsand implement scalable systems for lead nurturing and conversion. What We’re Looking For • 5+ years of B2B marketing experience, ideally in SaaS, technology, or POS-related industries. • Expertise in toolslike HubSpot, GA4, Google Ads, Meta Ads, and other digital marketing platforms. • Strong brand-building and storytelling skills, with a proven ability to create differentiated marketing assets. • Leadership experiencemanaging at least a 2-person marketing team and working cross-functionally with other departments. • Fluency in English and Mandarin, with strong writing and visual communication skills. Compensation & Benefits • Annual salary: USD $120,000 – $160,000 (depending on experience) • Performance bonus + equity incentive: 0.25% – 1% • Comprehensive benefits package: medical insurance, 401(k) plan, and an annual training/development stipend Job Type: Full-time Pay: $120,000.00 - $160,000.00 per year Benefits: • 401(k) matching • Health insurance • Paid time off • Professional development assistance Schedule: • Day shift • Monday to Friday Ability to Commute: • New York, NY 10018 (Preferred) Ability to Relocate: • New York, NY 10018: Relocate before starting work (Preferred) Work Location: In person