Director of Marketing Analytics

Who We Are

Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, Babylist recommends expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist is the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com.

Our Ways of Working

We’re a remote-first company with team members located across the United States spanning multiple time zones. We know how valuable the flexibility of remote work is for our employees so people can get the work done in the way that suits them best. With rare exception, our employees generally work 9-5 in their home time zone. 

We also know that personal connection is the foundation for the great work we do together. In order to build community and collaboration, we gather in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.  As this role sits on the leadership team, there is also the expectation that you would attend 1-2 leadership team retreats each year. 

What the Role Is

The Director of Marketing Analytics will provide strategic insights, analysis and leadership across all of our growth initiatives at Babylist. You will narrow in on marketing planning and forecasting processes to unlock opportunities and efficiencies. You will support CRM and performance marketing goals and drive large scale analytics projects that will positively impact the entire company. Reporting to the Chief Growth Officer, you will work closely with peers in marketing, finance and our broader leadership team to ensure that Babylist makes informed data-driven marketing and investment decisions.

Roles and Responsibilities:

• Own weekly, monthly, quarterly reporting and forecasting for key marketing initiatives
• Partner with key stakeholders in performance marketing, finance, and data  to plan and forecast spend and KPI growth
• Develop and own roadmap for all marketing data and analytics needs, inclusive of strategic initiatives and tactical needs
• Own day-to-day performance analysis & strategic recommendations for media spend and optimizations 
• Monitor and proactively troubleshoot any issues across the marketing funnel & provide data-backed recommendations that help solve
• Develop insights for performance marketing, product, and CRM
• Coach, develop, and train team members on best practices

Professional Qualifications:

• 8+ years of experience in performance or paid marketing, ideally in a high-growth consumer business
• 4+ years of leadership experience, building and managing teams
• Must have start up company experience 
• Must have deep knowledge of data collection systems and technology: Google Analytics, AdWords, Ad Servers, marketing automation tools
• Ability to design reports and reporting schedules to provide needed recommendations, insights, and data
• Experience at companies with $XXM annual performance marketing budgets
• An understanding of financial planning and forecasting, previous experience partnering with finance 
• Understanding of media mix modeling, last-click, and multi-touch attribution 
• Exceptional problem-solving and communication skills
• CRM, Brand survey, and user experience research skills are strongly preferred but not required

Why You Will Love Working At Babylist

• We are a remote first company and we invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• We believe in exceptional management 
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply.

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