Job Description
Hi, Weâre AffiniPay!Â
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and project management software, AffiniPayâs tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000âs fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well!Â
The Director of Marketing Campaigns will lead a team that executes brand-building and business-driving marketing campaigns that align and drive against our companyâs goals.Â
This is a pivotal role, at a pivotal time in our companyâs history. We are looking for someone with B2B marketing prowess who is a brand builder and who can turn technical software products and sales goals into customer-focused campaigns that drive perception shifts and business results. This person also has a sharp creative eye that pushes creative ideas through in a unique and consumable way across multiple channels, while still delivering a strong message and call to action.
You will also be responsible for defining the campaign team role and process within an integrated organization. This team is core in developing and implementing marketing campaign messaging and strategies, while planning and executing with cross-functional teams. Our company has aggressive goals to build our brand and increase our customer base, and we need someone with a sense of urgency that can influence, guide and deliver for our internal teams, customers and stakeholders.
In short, you are a leader. You have a clear understanding of marketing, what moves the needle, and a vision of what âgreatâ looks like; to build our brand, increase our customer base, and drive impact to the bottom line.
What You'll Do
- Demonstrate consistent leadership of a team of campaign managers, driving campaign and messaging strategy, creative strategy, coaching, and career guidance
- Proven strategy and messaging background; ability to take company goals and product roadmaps and turn them into clear campaign messages and objectives.
- Strong creative POV and ability to influence and drive an effective creative strategy to change perceptions and drive business impact.
- Ability to influence executives strategically; and inspire teams with a sense of urgency to accomplish short- and long-term goals.
- Organize and lead regular meetings with sales, product, events, PR, demand gen and partner marketing teams to collaborate, integrate and align.
- Clearly communicate objectives, project status and updates on a regular and consistent basis.
- Develop KPIs to measure campaign effectiveness for continuous improvement, and drive innovation to take us to new places.
About You
- Bachelor degree in marketing or a related field
- Minimum 8-10+ years of experience managing integrated marketing campaigns
- 3+ years of team lead/management experience
- Ability to translate product roadmaps, sales and marketing objectives, and develop strategic messaging and campaigns.
- Experience working with agency partners to develop creative campaigns and assets across multiple mediums.
- Sharp creative eye to drive brand consistency across the funnel.
- Proven ability to develop and adhere to a budget.
- Creative problem-solver with ability to multi-task, manage multiple projects and meet deadlines in a fast-paced environment.
- B2B software marketing experience is a plus.
- Ability to travel in US and Canada
- This position is based in Austin, TX
Our Story
Founded in 2005, AffiniPayâs mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPayâs products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), (Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPayâs products serve over 100,000 users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.Â
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.Â
Benefits that Benefit You!Â
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. Â In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
- All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
- Have some fur babies? - We offer them insurance too!
- RELAX and enjoy your time away!
- Flexible paid time off that starts on your first day
- 11+ paid company holidays
- Paid Sabbatical Leave Program
- We will help you plan for your future - 401K, or RRSP if in Canada, with a company match up to 5%
- Competitive compensation packages that include:
- Mid-year and end-of-year bonus plan that increases with select anniversaries
- Equity options that are granted to all full-time employees
- Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
- Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary and secondary caregivers
- Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
- We believe it is important to give back:
- Matching Gift Program for qualified charities up to $1,000 per employee per year
- We also offer a $5,000 quarterly donation to a charity voted on by staff members
- Our AffiniCares team organizes activities focused on donations, volunteerism and supporting the local communities throughout the country
- D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
- An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery 3 days/week, a fully stocked kitchen, and some âsweetâsurprises for those afternoon pick-me-ups
- Work Hard/Play Hard -Â We have an Experience Team focused on team and company events and activities throughout the year including summer photo contests, pumpkin patches, Thanksgiving potlucks, holiday celebrations, and more!
Explore More
Date Posted
03/03/2023
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8
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