Director of Marketplace Analytics

Team

Marketplace Analytics is a new function at TripleLift and part of the Finance organization.  It is devoted to uncovering key quantitative insights to unlock liquidity on the company’s industry-leading programmatic advertising exchange. Marketplace Analytics will be an essential partner to TripleLift’s supply, demand, product and other functions, as well as providing key insights into the company’s financial forecasts.

Role

The Director of Marketplace Analytics will develop and maintain the company’s marketplace model that contains product line level leading and lagging indicators used to understand marketplace health and to detect areas for intervention to improve optimization of the financial outcomes of the ad exchange platform. As part of maintaining the marketplace model the Director will dig deeply into exchange transaction data across both supply and demand sources using sophisticated quantitative methods to uncover approaches to improve outcomes for customers. The Director will also analyze new product performance against product roadmap business case forecasts, and additionally will provide key input into the company’s financial forecasts.

Responsibilities 

Among other responsibilities the Director will:

• Analyze TripleLift’s industry-leading exchange of programmatic buyers and sellers to focus on immediate, medium, and long-term opportunities to enhance liquidity and improve customer outcomes.
• Collaborate with the Product and engineering teams to drive adoption of TripleLift products by uncovering insights into customer uptake through data analytics.
• Work with large data sets to develop new data analysis capabilities and build them into a scalable discipline within TripleLift, including through the development of documentation and other technical resources.
• Find solutions to complex challenges with a creative and  analytical framework.
• Collaborate with other TripleLift teams to support the achievement of their objectives.
• Communicate findings to stakeholders timely, clearly and effectively to enable them to take actions to improve TripleLifts’s results.

Qualifications 

• 8+ years of experience performing analysis on complex data sets, including demonstrated ability to ideate original analytical approaches to yield results.
• Experience in marketplace analytics including familiarity with Herfindahl-Hirschman Index and other marketplace measures. Experience in digital media/advertising a plus.
• Expert level ability with common spreadsheet applications. Intermediate level ability (at a minimum) with relational database tools.  Experience with the Microsoft Power Query/Power Pivot tool set a plus.
• Patience and persistence to engage with a complex problem / opportunity over a  long time period to bring it to a successful conclusion.
• Excellent written and verbal communication skills including collaborating cross-functionally and producing high quality, clear and concise summaries of findings to share with key stakeholders.

Location 

• Pune, Maharashtra, India, or Remote

Benefits and Company Perks 

• Excellent benefits 
• Competitive compensation
• Healthy PTO
• RRSP Matching
• Weekly Yoga & Bootcamp
• Membership to Headspace (Meditation) 
• Ongoing professional development
• Amazing company culture 

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