Director of Media

The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

The Director of Media is an experienced advertising leader who is known for their innovative and excellent approach to managing large, cross-channel media budgets holistically to drive maximum business impact! This person will build effective, scalable media mixes, knows how to craft and execute incremental and large-scale experiments, and is skilled in developing talent and building high-functioning, agile teams. You will manage a team of media channel managers (and their direct reports) responsible for 7+ figure annual media budgets required to drive significant new customer growth while maintaining CAC and customer retention targets. The Director of Media deeply understands the relationships between channels and their purpose/position within the customer decision-making journey and is passionate about crafting seamless experiences for customers!

• Take over the existing TFD Media program (both online and offline) within the Acquisition function - immediately managing at least 2 channel managers - and double the scale of this program while improving CAC over the next few years.
• Find and launch new, scalable channels that add a unique, non-duplicative touchpoint in the customer journey.
• Champion a thorough experimentation culture within their function that balances incremental building and big bets.
• Build and run detailed forecasts and work closely with the VP of Acquisition to align these forecasts and ensure they accurately support the rest of our acquisition program & business goals.
• Build a best-in-class media function that embodies TFD cultures, operates with vitality, maintains early-stage intensity with scale, and strives for excellence every day.

• 8+ years of shown experience
• People leadership skills
• A holistic approach to growth strategy
• Experience in Marketing Analytics (GA & Looker preferred), Facebook Ads, TV experience, cross-channel forecasting, experimentation design and measurement
• Programmatic platforms/DSPs, direct mail/print, and native/content distribution experience

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO and WFH policy
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug